Fully Managed

Here are three things you’ll learn in this episode:

🌎Gong's Mission and Udi's Role: Gong aims to unlock companies' revenue potential through its AI-powered revenue intelligence platform, which automates mundane sales tasks, upskills sales teams, and provides insights for growth and predictability. Udi Ledergor, as employee #13 and Gong's first marketer, has played a pivotal role in building and evangelizing the company's marketing efforts since 2016.

🤝 Customer-Centric AI Development and Marketing: Gong emphasizes understanding customer pain points before showcasing their AI solution, focusing on "why" their product matters rather than just "how" it works. They actively integrate customer feedback into product development, using their own AI to capture requests and involve customers directly in shaping future features.

💡The Impact of AI on the Workforce and the Future of Sales: Udi discusses how AI is transforming various professions, not necessarily by replacing humans entirely, but by empowering those who master AI tools and automating low-value tasks. He believes AI will make sales professionals more effective, enabling them to focus on strategy and customer engagement rather than administrative duties.

About Udi  & Gong:

- Website: https://www.gong.io/

- LinkedIn: https://www.linkedin.com/in/udiledergor/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌎 Origin and Niche of Wheel Horse Web: Julia Will, initially in modern languages, found her calling in web development by identifying a community need for WordPress tech support and website building, especially for e-commerce sites, often collaborating with partners for graphic design and copywriting.

🤝Strategies for Acquiring and Scaling Early Clients: Julia highlights the importance of networking (specifically mentioning BNI chapters) for securing her initial clients. She discusses the transition from a "spray and pray" approach to a more discerning selection of clients as the business grew, emphasizing the unique challenges and learning curves associated with scaling and building a team after being a solopreneur.

💡 The Importance of Team Management and Client Relationships: Julia stresses that scaling requires developing new skills in management, particularly in consistent communication and task tracking with contractors. She also notes the benefit of working with nonprofits due to their clear budgets and expresses a desire to focus more on health and wellness clients in the future.

About Julia  & Wheelhorse Web:

- Website: https://wheelhorse-web.com/

- LinkedIn: https://www.linkedin.com/in/julia-wilk-51804229/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Integrated Marketing and Business Strategy: Deirdre's agency, Tindall Creative Marketing, distinguishes itself by not just offering marketing services but also consulting on clients' overall business health, including sales cycles, financial planning, and CRM systems, to ensure a solid foundation for marketing success.

2. Balancing Creativity with Measurable Outcomes: The podcast highlights the challenge and importance of demonstrating ROI in marketing. Tindall Creative leverages analytics and a multi-faceted approach, emphasizing that true success comes from understanding ideal buyer personas and strategically targeting them across various platforms.

3. The Value of Client Connection and Community Engagement: Deirdre prioritizes constant, over-communicative relationships with clients, even going as far as working on job sites to deeply understand their operations. Her agency also integrates community giving, donating a portion of client fees to local nonprofits, fostering a unique and responsible business model.

About Deirdre Tindall and Tind-All Creative Marketing:

- Website: https://tind-allcreativemarketing.com/

- LinkedIn: https://www.linkedin.com/in/deirdre-tindall-153b013/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry.

🤝 The Importance of Strategic Marketing and "Digital Trust": Gal emphasizes that successful marketing goes beyond creative campaigns, requiring a deep understanding of business objectives and consumer behavior to produce repeatable results. His latest book, "Don't Believe the Hype," addresses the critical concept of "digital trust" in an age of reviews, influencers, and AI-generated content.

💡Navigating the Modern Marketing Landscape and Perpetual Learning: The discussion highlights how social media has revolutionized marketing by empowering consumers and changing the role of the messenger. Gal stresses the need for agility, a multi-channel approach, and the importance of being a "perpetual learner" to stay ahead in the dynamic digital world.

About Gal  & Borenstein Group:

- Website: https://www.borensteingroup.com/

- LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Specialization in Lead Generation: RJ Hubert founded HBT Digital by focusing on lead generation and online advertising (Google Ads and Meta) after noticing gaps in the market and leveraging his ten years of corporate marketing experience.

2. Balancing Creativity and Analytics in Digital Marketing: The podcast explores the "crayon versus calculator" approach, highlighting the importance of both compelling visuals and data analysis for successful online ad campaigns across different platforms.

3. Strategic Business Growth and Community Engagement: HBT Digital's growth stemmed from niching down services and securing key clients, while also emphasizing the importance of community involvement and providing pro bono marketing services to nonprofits.

About RJ Hubert and HB Digital:

- Website: https://hbtdigital.com/

- LinkedIn: https://www.linkedin.com/in/rjhuebert/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: *FULLYMANAGED15*

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

- Evolution of a Professional Organizer: Janet transitioned from a customer service role to a "life organizer," helping clients declutter homes and offices, and implement organizational systems.

- Building Trust and Marketing Strategies: She emphasizes the importance of building trust, especially given the personal nature of her work, and discusses her marketing evolution from flyers and word-of-mouth to social media and strategic partnerships.

- The Value of Organization and Overcoming Overwhelm: Janet highlights how organization reduces stress and creates value in clients' lives, while also addressing common challenges like procrastination and feeling overwhelmed.

About Janet & Totally Organized:

- Website: https://janetmtaylor.com/

- IG: https://www.instagram.com/janettheorganizer/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business.

🤝 Strategies for Standing Out in an Oversaturated Market: Learn why Josh prioritizes reducing customer friction and actively listening to client feedback to continually add value. He emphasizes the importance of being accessible and founder-led to compete for attention and foster strong relationships in a crowded industry.

💡Balancing B2B and B2C Needs with a Vision for Growth: Josh explains how Carat X caters to both businesses and consumers, navigating distinct expectations to provide cost savings and support to entrepreneurs. He also shares insights into the future of the jewelry industry, highlighting the role of AI and reduced barriers to entry in fostering new businesses.

About Josh and Carat X :

- Website: https://caratx.com/

- LinkedIn: https://www.linkedin.com/in/josh-burwick/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. From Fine Art to Founding an Agency: John shares his unique career pivot, from an ambitious fine arts graduate to building a successful web design company (now Being Designed). He reveals how a real-world problem—funding his wedding—became the unexpected catalyst for his entrepreneurial journey.

2. The Power of Values-Driven Marketing & Client Alignment: Learn why John emphasizes "values-driven" over "purpose-driven" marketing. He explains how identifying and aligning with clients' core values not only attracts the right partnerships but also reduces the need for aggressive promotion, leading to more authentic and effective collaborations.

3. Friction as the Enemy of Profit and Well-being: John highlights his core philosophy of minimizing friction, both with clients and internally. He explains how choosing clients with aligned values leads to smoother projects, prevents burnout, and ultimately contributes more to long-term profitability and a pleasant work experience than simply chasing top-line revenue.

About John Cardone and Being Design:

- Website: http://being.design/

- LinkedIn: https://www.linkedin.com/in/johncardone/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Essence of Value-Driven Marketing: Nikki emphasizes that effective marketing goes beyond just selling; it's about providing genuine value and building trust with your audience. She explains the importance of understanding your ideal customer's needs and leveraging education through various channels to foster long-term relationships and drive sales.

2. Strategic Growth for Small Businesses: For solopreneurs or small business owners, Nikki advises a phased approach to marketing — start with one consistent effort, automate what you can, and gradually add more. For those with resources, she champions hiring specialists for tasks you don't enjoy or excel at, highlighting platforms like Penji for affordable support.

3. Navigating Social Media & AI in Modern Marketing: Nikki discusses the constant evolution of social media, stressing the need to know your audience and be authentic to your brand rather than chasing every trend (e.g., contrasting Nutter Butter's approach with a roofing contractor's needs). She also shares practical tips for leveraging AI as a tool to enhance efficiency and content creation while maintaining brand voice and tone.

About Nikki and Resmark Systems:

- Website: https://www.resmarksystems.com/

- LinkedIn: https://www.linkedin.com/in/nicholedesantis/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. From Passion to Purpose: Brian Bauer shares his unconventional journey, from a musical upbringing and diverse internships at MTV, Universal, and RCA, to leading a marketing agency, ultimately founding Bauer Entertainment Marketing to combine his love for entertainment with strategic marketing.

2. Performance-Driven Event Marketing & COVID Adaptation: Learn about Bauer Entertainment Marketing's unique performance-based approach, focusing on conversion rate optimization to maximize ticket sales (e.g., achieving a 709% increase in ticket sales for RBC Bluesfest). Discover how they innovatively adapted and tripled in size during the COVID-19 pandemic by pivoting to live streams and drive-ins, and actively supporting the industry.

3. Navigating Current Industry Challenges & Advocating for Fans: Gain insights into the current complex landscape of live events, including skyrocketing production costs and oversupply, and hear about Brian's active efforts through initiatives like "Fix the Tix" to combat speculative ticket sales (scalping) and ensure fair access to unforgettable experiences for fans.

About Brian Bauer and Bauer Entertainment Marketing:

- Website: http://www.bauerem.com/

- LinkedIn: https://www.linkedin.com/in/brianbauer247/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast