Fully Managed

Here are three things you’ll learn in this episode:

1. The Strategic Pivot from SEO to Revenue Marketing: Jared shares his journey from SEO specialist to founding CometFuel, a revenue marketing agency. He reveals why a focus on predictable ad channels and measurable revenue became essential for client growth and satisfaction, moving beyond the less attributable nature of SEO.

2. Balancing Creative Freedom with Technical Guardrails: Learn how CometFuel effectively manages its creative team by setting clear objectives, budgets, and timelines without stifling innovation. This segment explores the crucial balance between artistic expression and strategic deliverables in marketing.

3. Crafting Irresistible Offers and Building Momentum: Discover why being "different" is more effective than just trying to be "better" in an oversaturated market. Jared uses a brilliant concert analogy to explain how building excitement and offering tangible value *before* the hard sell is key to turning leads into loyal clients.

About Jarod Spiewak and Comet Fuel:

- Website: https://cometfuel.com/

- LinkedIn: https://www.linkedin.com/in/jarodspiewak/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. E-commerce entrepreneurship and social media presence

2. Challenges in the e-commerce market

3. Outsourcing and dropshipping platforms

About Brendon and his social media  

- Website: https://calendly.com/dailyecom/book

- Youtube: https://www.youtube.com/@BrendonJorssen

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. From Painting to Proficient Web Designer: Marie shares her unconventional journey from a BFA in painting and drawing during the 2008 recession to becoming a sought-after web designer. She discusses her initial aversion to web design, how teaching HTML ignited her passion, and the freedom of working remotely that allowed her to thrive outside of traditional corporate structures.

2. Custom Web Design and Client Collaboration: Marie explains her approach to web design, preferring a blank slate over pre-built templates to ensure unique, tailored results. She details her client consultation process, emphasizing open communication to understand their vision and integrate their story and branding seamlessly into the website's design.

3. The Importance of Accessibility and Continuous Learning: She highlights the critical role of accessibility in all her web projects, spending significant time ensuring APA compliance. Marie also touches on the dynamic nature of web design, underscoring the necessity of continuous learning and adapting to evolving tools and technologies, like the Divi theme builder, to stay current and efficient.

About Marie Linn & Vandalia Digital:

- Website: https://vandalia.digital/

- LinkedIn: https://www.linkedin.com/in/mldesigns/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌎 Adapting to the Digital Evolution: Marvin shares his fascinating career trajectory, from special education teacher to photography studio owner, stockbroker, and even car salesman, before finding his calling in digital marketing. He highlights how he embraced the internet's surge, moving from a "blue ocean" of opportunity in early social media to expertly navigating the current "red ocean" by focusing on analytics and strategic engagement.

🤝 The Shift from Traditional to Targeted Digital Marketing: He discusses the fundamental differences between traditional "buckshot" marketing and today's precise digital targeting. Marvin emphasizes that a strong online presence, including a website and social media, is no longer optional but a necessity for business survival and growth in the 21st century.

💡 The Inspiring Story of "America's Blind Tradesman": Marvin details a remarkable campaign for a client, Michael, who, despite being blind, has built a successful career in the trades. This initiative involves an online directory, a podcast, and the "Million Job Movement," all aimed at giving back to the trades and addressing the shortage of skilled workers in the US.

About Marvin and EarningCoach Marketing :

- Website: https://earningcoachmarketing.com/

- LinkedIn: https://www.linkedin.com/in/earningcoach/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are 3 key points from the podcast:

1. Social Impact as a Core Marketing Strategy: Urina explains Vox Pop Branding's unique approach, segmenting clients not by industry but by their commitment to positive or social impact messaging, and how this ethical stance can lead to increased profitability and customer loyalty.

2. The Power of Word-of-Mouth and Reviews: She emphasizes that word-of-mouth remains their strongest lead generation tool, amplified by digital channels. She shares compelling statistics on how customer reviews significantly boost conversion rates, underscoring the immense influence of peer recommendations.

3. Overcoming Entrepreneurial Misconceptions and Planning for Scale: Urina addresses common pitfalls for startups, such as focusing solely on product quality without marketing it ("build it and they will come") and the importance of "dreaming big" and selecting vendors and systems with built-in growth capabilities to avoid self-sabotage.

Don't miss this insightful conversation for a fresh perspective on marketing, client relationships, and how to strategically build a business for long-term success.

About Urina and  

- Website: https://pensight.com/x/urinaharrell

- Instagram: https://www.instagram.com/urina_harrell

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Fractional C-level Roles & "Random Acts of Marketing Syndrome": Margarita discusses her inspiration for MarketMinds, noting the rise of fractional C-level roles in the US tech scene and identifying the "random acts of marketing syndrome" where businesses execute marketing initiatives without a clear strategy or measurement.

2. Scaling and Differentiation in Digital Marketing: She shares the challenges of scaling her new agency, MarketMinds, by building a satellite team of specialists and partnering with other CMOs. Margarita also highlights their unique approach to differentiation through personal branding and launching a comprehensive survey for IT companies to provide valuable industry data.

3. Client Acquisition Strategies & Evolving Marketing Landscape: Margarita outlines her client acquisition strategy, starting with her close network and personal brand on LinkedIn, followed by referrals and eventually cold outreach. She also touches upon the evolving challenges in lead generation, noting shifts from traditional outbound and inbound methods.

About Margarita and Market Minds

- Website: https://market-minds.co/?hsLang=en-us

- LinkedIn: https://www.linkedin.com/company/market-minds-co/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌐 Organic marketing builds deeper, longer-lasting relationships—and it’s free. Michelle dives into how consistency and connection outperform short-lived paid ads for small businesses.

🧠 Email marketing isn’t dead—it’s your business’s insurance policy. With platforms like Instagram being unpredictable, Michelle explains why owning your email list is the smartest move.

📲  Local SEO is the best-kept secret for brick-and-mortar businesses.Learn how Michelle turned this underused strategy into one of her favorite and most effective tools.

About Michelle and Your Media Squad:

- Website: https://www.yourmediasquad.com/

- LinkedIn: https://www.linkedin.com/in/mhibby/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Humble (and Humbling) Beginning: How Rafael’s attempt at domain flipping led to a crash course in SEO—and a complete business reset.

2. Lessons in Delegation and Growth: Why doing everything yourself may feel cost-effective but is actually holding your business back.

3. The Future of SEO & AI: Rafael’s candid take on how AI is changing the SEO landscape—and why strategy and passion still matter.

About Rafael Romis and Weberous:

- Website: http://www.weberous.com/

- LinkedIn: https://www.linkedin.com/in/rafaelromis/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Why most healthcare providers and marketing agencies are unintentionally violating HIPAA—and how you can spot the red flags.

2. The dangers of outsourcing healthcare marketing to non-compliant agencies and servers outside the U.S.

3. How AI can either elevate patient care or destroy trust, depending on how it’s implemented.

About Jeremy Pagel and Innovative Media Solutions Group:

- Website: https://innovativemediasolutionsgroup.com/

- LinkedIn : https://www.linkedin.com/in/jeremy-jp-seo-specialist/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Out-of-home advertising complements digital channels by providing a touchpoint that cannot be turned off or ignored, helping drive awareness and conversions.

2. Effective measurement of out-of-home ads is possible, and with the right data, it can show direct impact on sales and campaign performance.

3. OneScreen AI works closely with digital agencies and marketers to help them expand their clients’ marketing efforts by integrating out-of-home advertising in a measurable and cost-effective way.

About Charlie and Onescreen.ai

Website: https://www.onescreen.ai/

LinkedIn: https://www.linkedin.com/in/charlieriley/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast