We call our podcast the “Fundamental Entrepreneur Podcast” for a reason and that is because we believe when entrepreneurs focus on the fundamentals of starting, running, and growing a business they will achieve success. One of the most important fundamental components of any business is YOU!! However, more often than not “you” or “me” are the weakest fundamental link in preventing our business from achieving success.

Generally, this comes down to our mindset when challenges arise. Do we have a positive mindset and except challenges as an opportunity to grow or is our mindset negative, only seeing challenges as a wall preventing us from moving forward?

In this episode, we are thrilled to be joined by author, personal coach, and speaker Charity Harderlie as she “brainwashes” us into believing in ourselves. Charity discusses how she suffered from social anxiety and depression, which made her believe she was defective. However, she turned this “lowest of lows” experience into a passion for empowering others. Drawing from her own experiences, Charity shares helpful tips on how we can overcome our personal fears and mental roadblocks.

If you are experiencing mental roadblocks on your entrepreneurial journey or need a reminder that you have what it takes to succeed, then this episode is for you. As Charity reminds us all, failure is a good thing and there is nothing wrong with imperfect action.

Charity Haderlie’s Bio

Charity Haderlie is an entrepreneur who strives to create a massive, positive impact on humanity in the field of personal development, leadership, and growth mindset. She knows what it’s like to battle a toxic mindset and trauma, which led her to believe that she was defective. But, Charity has turned her pain into a passion for empowering others.

Known for brainwashing people into believing in themselves, Charity helps others to heal and connect with their highest self, to ignite their peak potential, and to live true to their dreams, and not true to their fears. She does this through executive coaching, keynoting, published works, live events. She founded the "Women's Connection Summit," "Ignite Your Champion" and her global virtual event entitled, “Fueling Confident Women” will go live on December 11, 2020.

When Charity takes her business hat off, she can be found enjoying the great outdoors, attempting to cook various ethnic dishes for her family, and going on adventures with her favorite people which include her husband, Michael, and their four children.

Find out more about Charity at:

https://www.facebook.com/charity.haderlie (https://www.facebook.com/charity.haderlie)

https://linktr.ee/charityhaderlie (https://linktr.ee/charityhaderlie)

To buy a copy of Charity’s book “Perspectives:30 Days to a New Life through a New Lens” check out:

https://www.amazon.com/Perspectives-days-life-through-lens/dp/1091377936/ref=sr_1_7?dchild=1andkeywords=perspective+charityandqid=1606842505andsr=8-7 (https://www.amazon.com/Perspectives-days-life-through-lens/dp/1091377936/ref=sr_1_7?dchild=1andkeywords=perspective+charityandqid=1606842505andsr=8-7)

As promised, here is a link to the global virtual event “Fueling Confident Women” that will go live on December 11, 2020:

https://fuelingconfidentwomen.com/vh?fbclid=IwAR2DD-AcelVZL3UJQEwlmj7g2oSMiksPlVDXssDVz3QX8w9qt6m25fe2VeY (https://fuelingconfidentwomen.com//vh)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

RECORDING NOTE:

The challenges presented by COVID have required us to do a lot of our episode recording using Zoom and other cloud meeting software. Normally this has not created any issues. However, during our postproduction editing of this episode we noticed some recording quality issues. We made every attempt to correct these...

Taxes! Taxes! Taxes! We all hate them and wish we never had to pay them. Unfortunately, taxes are part of the business landscape and one of the obstacles every entrepreneur needs to navigate. In this episode, we discuss some of the taxes that are part of the business landscape.

The uniqueness of everyone’s business situation makes it challenging to discuss specific tax implications. However, we dive into many important issues related to taxes that will help every entrepreneur. The topic of taxes can be very boring, so we make every attempt to keep things cool and exciting as we discuss the following about taxes:

· What taxes do small business need to know about

· How each business entity can be taxed

· Income tax due dates

· Paying estimated taxes

· Payroll tax due dates

· Income tax planning considerations

· Deductible expenses for income taxes purposes

If you are confused by taxes, then this episode will provide you with some important clarification related to many key tax issues. We always encourage our listeners to seek out competent professionals to help them with their specific situation. Taxes are no different. Working with a competent tax professional will help you avoid costly tax mistakes.

Need more information about taxes? Check out our course called the Business Startup Blueprint. In this course, we dive deeper into the income tax implications for setting up each type of business entity (i.e. sole proprietor, LLC, partnership, etc.). We also go into more details about what expenses are deductible business expenses.

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

RECORDING NOTE:

The challenges presented by COVID have required us to do a lot of our episode recording using Zoom and other cloud meeting software. Normally this has not created any issues. However, during our post-production editing of this episode we noticed some recording quality issues, including our voices briefly cutting out or sounding garbled and a small echo when Darin is speaking. We made every attempt to correct these issues during our editing process…but to no avail. We apologize for these issues and will attempt to rerecord this episode at a later date.

We all have a book that has impacted our lives. For Dannielle and Darin, one of those books was “The Magic of Thinking Big” by David J. Schwartz, PhD. In this episode, we discuss why this book had such an amazing impact on each of us and why we are recommending this book as one that needs to be a part of your professional library.

Dr. Schwartz discuss the power of the mind and what can be accomplished by believing in yourself, developing the power of belief, overcoming excusitis, harnessing and developing your ideas, setting goals, and so much more.

This book has been a catalyst for our own entrepreneurial journey and has helped us push forward with our goals for this podcast and our vision of aCent101.

Our goal with this podcast is to provide you with the tools for success. This book has been one of our tools. We are so confident that it can help you we are giving away two free copies of this amazing book. We discuss the details of the giveaway in the episode so be sure to listen in.

Giveaway entries need to be submitted by December 5, 2020.

Here is a link to buy “The Magic of Thinking Big” on Amazon:

https://tinyurl.com/y6b7344l (https://tinyurl.com/y6b7344l)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

In this episode, we conclude our discussion with Terry Hansen regarding the fundamentals of marketing. Terry had so much to share about marketing that we needed to break it up into two episodes. Check out Part 1 of our interview with Terry in Episode 10 before diving into the content of this episode.

We finished Part 1, with Terry discussing 1 of 3 cost effective strategies a new business can use to market. This episode continues this discussion, as Terry shares two more cost effective strategies business can use to market. Terry also shares his thoughts on what to consider when a business needs to outsource or hire an employee to help with its marketing efforts.

Terry’s Bio:

After losing his first business during the Great Recession of 2008, Terry was forced to reinvent himself and start a new business from scratch.

With guidance from coaches and others he eventually learned how to make a living in the worst economic recession in decades.

Terry earned his first six figure income at the end of 2009 just as many businesses were filing for bankruptcy or being bailed out by the government.

Today Terry is the President of the Hansen Group Company, a sales improvement firm, and trains entrepreneurs and salespeople how to increase their sales in any economic condition.

He is the creator of Hansen University, an online group coaching program, which mentors professionals on how to find more clients, close larger sales and grow existing client relationships.

Terry conducts about 300 lectures, trainings, and speeches each year and has been recognized with several awards for his outstanding achievements.

Terry and his wife have five children and they live in Idaho Falls, Idaho.

For more information about Terry and how he can help you with marketing check out:

http://www.terryhansen.net (www.terryhansen.net)

https://hansengroupcompany.com/ (https://hansengroupcompany.com/)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

I have a great business idea but how do I are market my service or product to my potential customers? This seems to be a question asked by both aspiring and current entrepreneurs. In fact, we ask that question all the time at aCent101.

Marketing is a fundamental component all businesses need to consider. Without customers buying your product or service, your business will never succeed. We all understand this, but the question remains: How do a market my product or service?

In this episode, we are fortunate to be joined by marketing guru Terry Hansen from Hansen University. This episode is Part 1 of a two-part interview with Terry, where he shares the fundamental aspects of marketing every business needs to consider.

Terry draws on his wealth of experience, as he discusses many important marketing topics, including:

1. The reason why marketing is so important,

2. What marketing platforms should be considered (print, radio, online, etc),

3. The importance of online marketing,

4. Things to consider when developing a marketing strategy, and

5. Cost effective strategies a new business can use to market,

If you have questions about marketing, then this episode is exactly for you. Join us as we talk about the Fundamentals of Marketing with Terry Hansen. Don’t forget to check out Part 2 of our interview with Terry, which can be found at Episode 11.

Terry’s Bio:

After losing his first business during the Great Recession of 2008, Terry was forced to reinvent himself and start a new business from scratch.

With guidance from coaches and others he eventually learned how to make a living in the worst economic recession in decades.

Terry earned his first six figure income at the end of 2009 just as many businesses were filing for bankruptcy or being bailed out by the government.

Today Terry is the President of the Hansen Group Company, a sales improvement firm, and trains entrepreneurs and salespeople how to increase their sales in any economic condition.

He is the creator of Hansen University, an online group coaching program, which mentors professionals on how to find more clients, close larger sales and grow existing client relationships.

Terry conducts about 300 lectures, trainings, and speeches each year and has been recognized with several awards for his outstanding achievements.

Terry and his wife have five children and they live in Idaho Falls, Idaho.

For more information about Terry and how he can help you with marketing check out:

http://www.terryhansen.net (www.terryhansen.net)

https://hansengroupcompany.com/ (https://hansengroupcompany.com/)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

Superstar photographer, graphic designer, and content creator Jaylynn Nash joins us to share her story in our 4th installment of “This is Their Story”. Jaylynn is an entrepreneur who started her journey at a young age and a now she has over ten years of experience being a graphic designer, photographer, social media manager, content creator, web designer, and marketer.

Jaylynn shares how her journey began by taking a leap of faith and starting her own business despite not knowing all the operational aspects of how to run a business. This leap of faith has allowed her to design for startups, corporate, sports, healthcare (including Duke), and family companies. In addition, her willingness to push forward and not accept “no” as in answer has allowed her to do photography for the NBA, WNBA, NHL, NFL, MLB, MLS, Red Bull Crashed Ice, NASCAR, NCAA (including local ACC games and ACC Championships). Her work has been featured on ESPN, Getty Images, Sports Illustrated, Forbes, NHL, an NHL Carolina Hurricanes mural at the RDU Airport, NHL billboards, and SB Nation.

Everyone can learn a valuable lesson from listening to Jaylynn’s story, especially any young entrepreneurs. Jaylynn’s experience shows that age is not a barrier to entry when starting your own business.

Find out more about Jaylynn Nash at:

http://www.jaylynnnash.com (www.jaylynnnash.com)

https://www.instagram.com/photography_by_jaylynn/ (https://www.instagram.com/photography_by_jaylynn/)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Check us out at:

http://www.acent101.com (www.acent101.com)

There are many challenges in starting a business and sometimes the challenge is knowing exactly what business you should start. If you go to Google and search “What business to start”, you will receive a myriad of possible ideas for the type of business you can create. In this episode, we discuss why this may not be the most important question to ask when beginning your entrepreneurial journey. We believe there are some important things you need to consider first when trying to decide what business to start, including

-Identifying an unmet need in the marketplace

-What skills do you have to offer

-Starting a business in your area of expertise

-What are you passionate about

We discuss each of these topics and why they are important to consider when determining what business to start.

We end the episode by outlining the importance of using a business plan in this process. Regardless of what business you decide to start, your chances of starting a successful business will improve greatly if you take the time to build a business plan.

Find out more about us at:

http://www.acent101.com (www.acent101.com)

Follow us on Instagram and Facebook:

https://www.instagram.com/acent101/ (https://www.instagram.com/acent101/)

https://www.facebook.com/aCent101 (https://www.facebook.com/aCent101)

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

Mistakes are a part of life and very much a part of starting a business. However, the fewer mistakes you can make in your entrepreneurial journey the better off you will be…financially, emotionally, and mentally. In this episode, Dannielle and Darin discuss the five common mistakes new entrepreneurs make and how to avoid these mistakes, including:

-Not having a business plan

-Not having a support system

-Not setting up your business structure correctly

-Not involving professionals in business setup and decisions

-Not spending enough time focusing on revenue producing activities

Through our many years of experience meeting with and helping small business owners, we have seen firsthand how making these mistakes have negatively impacted them. Listening to this episode can help you save a lot of time, money, and the hassle that comes with making these five mistakes.

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

In our 3rd segment of “This is Their Story”, we had the opportunity to visit with Tyson Bolkcom, owner of NewLine Videography. Tyson’s story is like many others…he had a full-time job and was running his own business as a “side hustle”. Tyson shares what was the motivation or “push” to take his business from a “side hustle” to a full-time “career experiment” as he calls it. He explains how the fear of the unknown kept him from moving forward but how our course the “Business Startup Blueprint” provided him with the information he needed.

Struggles and setbacks always accompany anyone on their entrepreneurial journey and Tyson has experienced his fair share of them. However, he explains the importance of pushing through these difficult times because as he states “paying the price without accepting the reward” is what happens when we let setbacks keep us from moving forward.

Tyson’s story is unique but we can all learn from the valuable insights he shares.

Find out more about NewLine Videography at:

https://www.facebook.com/newlinevideo (https://www.facebook.com/newlinevideo)

https://www.instagram.com/newline_videography/ (https://www.instagram.com/newline_videography/)

https://sites.google.com/view/newlinevideography/home (https://sites.google.com/view/newlinevideography/home)

You can contact Tyson at:

http://www.newlinevideography.com/ ([email protected])

For more details on our amazing online course the “Business Startup Blueprint” check out: https://www.startupempowered.com (https://www.startupempowered.com)

In this episode, we outline the steps any aspiring entrepreneur should follow when starting a new business. We developed these steps from our own personal experiences starting our own businesses and from helping many others start their business. Join us as we discuss each step…from preparing a business plan, naming your business, choosing an entity type, registering your business, and so much more.