Fundamentals, fundamentals, fundamentals! That is what we are all about. Heck, our podcast is called the “Fundamental Entrepreneur Podcast. We have talked about the fundamentals and we will continue to talk about the fundamentals going forward. Why? Because we believe that just like a professional athlete or musician, we as business owners/entrepreneurs need to understand and master business fundamentals to achieve the highest level of success.

Starting this April 2021, we will be focusing on five fundamental areas of business on this podcast and all our social media posts. These areas are: financial/reporting, operational, mindset, professional network, and support system. Each week we will be focusing on one topic that fits into one of these five fundamental areas. Our podcast, blog, and social media posts will all be focused on the weekly topic.

Our hope is this laser focus each week on one topic will provide you our listener with the tools needed to take actional steps to improve your fundamental foundation, which will in turn propel you to success quicker and more efficiently that you are currently experiencing.

In addition, we still plan to have entrepreneurs just like you join the podcast once a month to share their entrepreneurial journey in our “This is Their Story” segment. We love these stories and find them some empowering and motivating so we will continue to share them with you.

Thanks for being a part of this podcast! Will look forward to sharing many more amazing episodes with you.

Don’t forget to share your questions with us by emailing [email protected]. Everyday Joe will be joining us once a quarter to have your questions answered on our podcast.

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Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

There is a lot to manage as a business owner to make sure our business stays successful. Sales, customers, vendors, employees, and the list could go on and on. Sometimes it feels like we are juggling more balls in the air than we can possibly manage. Thus, it is imperative we find the right tools to help us make sure we don’t “drop the ball” (or a more than one) as we try to manage all the key components of what makes a business successful.

In today’s episode we are joined by Jeroen Corthout to talk about using a CRM to better manage customer relationships. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.

It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

In this episode, Jeroen shares his knowledge and experience about CRMs and how a business can use a CRM to improve the management of their customer relationships. He also discusses the important things you need to consider when choosing a CRM and so much more. This episode will benefit every business owner new to CRMs and those who are trying to decide which CRM is right for their business.

To learn more about Salesflare checkout:

https://salesflare.com/ (salesflare.com)

Jeroen can be contacted by networking with him on LinkedIn:

https://www.linkedin.com/in/jeroencorthout/ (https://www.linkedin.com/in/jeroencorthout/)

Be sure to mention you heard about him and Salesflare on our podcast.

**

Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Many entrepreneurs find success not because they are the smartest person or have all the answers…rather it is because they surround themselves with smart and successful people to help them. Finding and surrounding yourself with the right professional team is one of the best ways to help you navigate the muddy waters of entrepreneurship.

In this episode, we dive into the topic of hiring professionals. We discuss what professionals you need to consider adding to your professional team, why you need to use them, and when you need to use them. We also discuss the questions you need to be asking a professional you are considering engaging so you can find the right one for you.

Finally, we share our thoughts on using professionals that are your family or friends.

Having the right team of professionals working for you can save you money, time, and hopefully a lot of headaches as you navigate the path of entrepreneurship.

**

Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

One of the attributes all entrepreneurs need to have is adaptability. Be flexible and able to change course when things are going right is the key to finding success in the business arena.

Artist and author JoAnne Helfert-Sullam joins us on this episode to share her entrepreneurial journey. JoAnne’s entrepreneurial drive began as teenager when she helped her grandmother make some extra money by selling t-shirts at school. Throughout her journey, JoAnne has been able to embrace the need to be flexible and adaptable in both her personal and professional life. From her story, you will learn why being able to pivot away from things that are not working to those that are is such a key attribute you need to have in your journey. JoAnne also share some great advice about finding balance as an entrepreneur, making sure you are doing something that matters, and not being stopped by rejection or disappointment.

As with all our guests that join us our This is Their Story segment, you will learn a lot from JoAnne’s story and find the motivation to achieve your entrepreneurial goals.

Here is a little bit more about JoAnne:

JoAnne has received a Special Congressional Recognition for Work in the Arts by former Senator Hillary Rodham Clinton. She is the author of two books and has interviewed personalities such as Richard Gere, Bobby Kennedy Jr. and concert pianist/animal activist, Helene Grimaud. JoAnne is the owner of Daydreams Studio and Ms. Sullam is currently working on a new book about the human/animal connection.

Born in Brooklyn New York JoAnne Helfert-Sullam is a professional artist who specializes in animal and landscape art. She is an advocate for conservation, author and producer who writes, lectures, films wild and domestic animals. As a child growing up in the city, Ms. Sullam loved and understood the importance of connecting with nature but could only learn about wildlife and nature through books and television As an adult Ms. Sullam combined this love of nature with her love of art using her work as an instrument for conservation. Ms. Sullam has donated her artwork and time to land and wildlife protection and has fostered and placed feral cats and unwanted dogs.

While exhibiting her fine art that has focused on nature, Ms. Sullam has also become a license wildlife rehabilitator and works as an animal handler /consultant and has worked with Academy Award winning actress Melissa Leo, Jim Fowler of Mutual of Omaha’s Wild Kingdom, worked on the Today Show. She has also worked on the Martha Stewart Living show alongside animal expert and longtime friend Marc Morrone, T.V. personality/ host of Pet Keeping with Marc Morrone and author.

To learn more about JoAnne and her new book “Evolution of a Wild Heart” check out:

http://www.joannesullam.com (www.joannesullam.com)

Facebook: @joanne.h.sullam

Instagram: @joanne_helfert_sullam

**

Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Many people have lost their jobs because of the COVID pandemic, as business either close for good or struggle to cut costs just to survive. Naturally, what follows is a sense of fear and uncertainty as questions loomed about what is next.

In this segment of This is Their Story, our guest Andrea Pass shares her experience of being laid off and how it led her to start her own business Andrea Pass Public Relations. For over 30 years, Andrea had worked in the public relations world helping many clients secure coverage on media outlets such as NBC “Today” and ABC “Good Morning America”. Then two years ago she received the dreaded pink slip and was told she no longer had a job. Believing in the idea where one door closes and another one opens; Andrea used her knowledge and skills to launch her on public relations firm.

If you have been laid off from your job and are wondering what to do next, then you need to listen to Andrea’s story. She shares why you need to believe that you are an expert in your field and that you do have the skills to succeed. Andrea explains why relationships matter and how she used her relationships to help her tackle the parts of starting a business she was not familiar with. Knowing your worth and taking time to learn something every day are other valuable tide bits Andrea discusses as she shares her entrepreneurial journey.

Here is a little more about Andrea:

For over 30 years, Andrea Pass has created and implement public relations campaigns in a wide range of categories including consumer products, lifestyle, B2B, education, health/wellness/fitness, beauty, food, authors, non-profits and more.

Andrea Pass Public Relations has an expertise in national, regional and local media relations outreach. She is proactively and reactively navigating our ever-growing 24/7 media world. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.

Learn more about Andrea Pass Public Relations and how it may help you in your business at:

http://www.andreapasspr.com (www.andreapasspr.com)

**

Have you been laid off from your job? Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Today we are excited to launch a new segment of our podcast. We are joined by “Everyday Joe”. Who is Everyday Joe? Well, Everyday Joe represents you the listeners and will be your voice for the questions you need answered as an entrepreneur.

In this episode, we discuss the topic of sharing your business and personal information. Various entities, government agencies, and many others request your business and personal information on a regular basis. We discuss who you should share this information with, how to avoid sharing your social security number as a solopreneur, and how to avoid sharing information with the wrong sources.

Do you have a question you want us to answer on our show? Then, send your questions to Everyday Joe and we will answer them on one our next segments with Everyday Joe. Submit your questions to:

**

Are you ready to start your own business but are finding it a bit challenging? Let us help you gain the confidence to start your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Challenges can bring frustration and stop progress OR they can be the starting point for opportunity and success. It all depends on how you choose to face the challenge…it comes down to your mindset.

Kerin Briscese joins us on this episode to share her entrepreneurial journey and how it all began with her challenge of dealing with emotional eating and the effect it was having on her health and confidence. While on the journey to heal herself from this challenge, Kerin learned about fitness and nutrition. Armed with this knowledge and motivated by a desire to help others, she decided to launch her business Haute Fitness Health.

Her focus is to help women feel confident, strong, happy, fit, and secure.

Kerin shares how she jumped right into her business without knowing exactly what she was doing. She also shares some great advice about not doubting your abilities and the importance of surrounding yourself with the right people.

We can all learn a lot from Kerin as she shares her journey of taking a challenge and turning it into success.

Here is a little snippet on what Haute Fitness Health is all about:

You deserve to be in love with your body, in love with your life, and feel confident (with every part of you) every single day.

Now I know what you're thinking. "Easier said than done."

The truth is, healthy living can be easy and intuitive, instead of stressful or emotional. Fitness can come naturally for you, even if you’ve never been a super athletic person. You CAN love your body, even if you never have before. Once you start to recognize this and transformations start to happen for you, the rest of your personal life will fall into place. You’ll experience a natural alignment with your heart, mind, body and life choices. YES, you will still be a high achiever but now you will be a high achiever that is motivated by love (not fear) for herself. By filling up your cup first you will show up as an even better lover to your partner. A stronger parent. A more fulfilled woman.

To join Kerin’s Facebook group go to:

@Haute Fitness Club

To learn more about Haute Fitness Health checkout:

Facebook: @Haute Fitness Health

https://hautefitnesshealth.com/ (hautefitnesshealth.com)

**

Are you ready to start your own business but are finding it a bit challenging? Let us help you gain the confidence to start your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Every entrepreneur’s journey has a beginning that is unique and personal. This beginning becomes the bedrock and foundation they use to build their business. It is the catalyst for success and new opportunities.

Most beginnings start from a positive experience; however, many do not. In this episode, Jennifer Rychlick (AKA: Ms. Mindful) explains how her entrepreneurial journey began when she was diagnosed with ovarian cancer at the age of 38. She calls this her “great awakening” and it led her on a six-year journey to understand disease, health, and her own self. This ultimately led to her leaving her six-figure income career to start her own business called She Flower.

Jennifer’s story is amazing. We are thrilled she came on our podcast to share it because anyone who listens will come away inspired and motivated.

Here is more about Jennifer:

Jennifer is a Certified Holistic Life Coach to the Powerful Female. Specializing in natural remedies to enhance and empower the mind and body. Sharing how she took ownership of her own health and how you can to.

After her fight with ovarian cancer at thirty-eight and other health challenges before and after cancer, she found a deep desire to understand why many were suffering – from anxiety to cancer and everything in between. But more importantly, she wanted to find SOLUTIONS.

She has spent a decade studying, (more like obsessing) implementing and practicing how to own her personal health. She likes to break this knowledge down and share it in a whole new light that gets results, makes sense while also being easy and pleasurable.

To find out more about Jennifer, check out:

https://sheflower.com/ (sheflower.com)

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Are you ready to learn the fundamentals to successfully launch your business? We are here to help. Join us on February 15, 2021 for a live business workshop to learn the five key fundamentals for starting a business. For more detail’s checkout the link below:

http://www.startupempowered.com/registration (www.startupempowered.com/registration)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

Fundamentals are the core and backbone for success in every aspect of life. Think about your favorite athlete, artist, or musician. What makes them so successful? Talent? Sure, each of them has talent. However, talent alone is not enough. One thing they all have in common, is the fact they have spent countless hours practicing and mastering the fundamentals in their respective fields of pursuit.

Finding success in business is no different. When entrepreneurs focus on and master the fundamentals of business, they will achieve greater success than those who do not.

In this episode, we are joined by Mark Cornelison. Mark is an attorney with the law firm Maynes Taggart, and he specializes in helping businesses restructure and navigate the muddy waters of bankruptcy. Basically, he deals with businesses where the owners have not focused on or mastered key business fundamentals.

What started out as a lunch conversation between Mark and Darin about why business fundamentals are so important, is now an episode everyone should listen to. Mark shares what his experience has shown him regarding why businesses fail. He also discusses how many of the reasons businesses fail are more a result of internal factors rather than external (i.e. economic) factors. Finally, Mark shares the key fundamentals every business owner should focus on.

Here is a bit more about Mark:

Mark’s legal experience focuses on help businesses deal with business structuring and contracts while facing Chapters 11, 12, and 7 bankruptcy. Mark's passion is helping people solve problems in order to turn their business around.

Mark grew up on a dairy farm in Southeastern Idaho where he experienced firsthand the opportunities and challenges of agriculture. He also spent 2 years living in Bogota, Colombia and remains fluent in Spanish. After graduating law school in 2007, he practiced in a small firm for a short time before serving as counsel for a county in Idaho for nearly 6 years. His passion to help small businesses drove him to complete an MBA at BYU in 2016, with a focus on strategy and entrepreneurship.

Following his MBA, Mark worked in Dallas, Texas for international consulting firm PricewaterhouseCoopers. While there, Mark worked as a customer strategy consultant segment, advising some of the largest companies in the country.

Mark is the father of a young daughter whom he adores. In his spare time, he enjoys spending time with her skiing, mounting biking, cycling, flying, and anything outdoors.

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Are you ready to learn the fundamentals to successfully launch your business? We are here to help. Join us on February 15, 2021 for a live business workshop to learn the five key fundamentals for starting a business. For more detail’s checkout the link below:

http://www.startupempowered.com/registration (www.startupempowered.com/registration)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)

The COVID pandemic has had a major impact on our lives and our economy. Many businesses have shut down and millions have lost their jobs. During such crazy times, many would-be entrepreneurs are wondering if this is the right time to start their business. Well, it is!

Our guests Ashley Louden, founder of Zadale was inspired by her grandmother to change lives through luxury permanent make up services, even during a pandemic. In this installment of “This is Their Story”, Ashley, along with her husband Julian, share their entrepreneurial story and how COVID didn’t prevent them from pursuing their goal of generating wealth for their family now and in the future. What was their secret? Belief! They believed in themselves and what they can accomplish. Ashely used the shutdown time to focus on her business and strengthen its foundation rather than fret about quitting her job and not having a steady paycheck.

This is a must listen to episode for anyone wanting some motivation to start their business when the economic landscape does not appear to be ideal.

To find out more about Zadale, check out:

Instagram: zadale_official

Facebook: zadale

Book an appointment at: http://www.Zadale.com (www.Zadale.com)

Learn more about Zadale’s virtual learning at: http://www.zadaleacademy.com (www.zadaleacademy.com)

**

Is the current economic situation preventing your from taking control of your future? Let us help you gain the confidence in launching your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at:

https://www.startupempowered.com (https://www.startupempowered.com)

For more about what we are all about at aCent101 go to our website:

http://www.acent101.com (www.acent101.com)