Funnel Fella Radio With Scott Dudley

Funnel Fella Radio With Scott Dudley

By Scott DudleyBusinessEntrepreneurshipMarketing
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Funnel Fella Radio With Scott Dudley episodes

  • FFR052 - The Four Different Tiers Of Funnels
    • Today I want to talk some more about the value ladder, and the four different types of funnels that sit on each level of the value ladder. 

     

    • Lead Funnels

     

    • Unboxing Funnels

     

    • Presentation Funnels

     

    • Phone Funnels
    14 min
  • FFR051 - Price Testing With A Last-Minute Discount
    • Today I’m going to talk about a little trick I learned in Dan Siroker and Pete Koomens book, “A/B Testing” regarding testing price to maximize revenue. They call it the "Last-Minute Discount".

     

    • Split testing price is super important as otherwise you are just guessing what is the ideal price. Obviously a lower price would usually lead to more sales, and a higher price results in more profit. So the trick is in finding the sweet spot that provides the most revenue. 

     

    • Sometimes it makes more sense to charge a higher price and get less conversions... because those sales end up producing more overall revenue. 

     

    • But you would know that unless you tested it. 

     

    • Set up different pages with different pricing but then offer the same “lower price” on the actual order form and make it look like they get a special “today only price”. 

     

    • This avoids the possibility of some customers getting angry if they happen to discover your other page with a lower price somehow, which can happen. 

     

    • In ClickFunnels you would set up two separate sales pages on separate funnel steps... with different pricing which would then lead to a specific order form, and if they purchase you could then assume it was a conversion for the price shown on the initial sales page. 

     

    • To drive traffic you would need to use a landing page rotator to split the traffic. 

     

    • linksplit.io is free and does a great job of splitting the traffic to both URL’s. 



    12 min
  • FFR050 - The Five Step Otimization Plan
    • Today I’m going to summarize the simple 5 step approach to optimization that Dan Siroker and Pete Koomen provide in their book, “A/B Testing”. 

     

    • Step 1: Define Success

     

    • Step 2: Identify Bottlenecks

     

    • Step 3: Construct A Hypothesis

     

    • Step 4: Prioritize

     

    • Step 5: Test



    1 min
  • FFR048 - The Three Core Funnels
    • Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.

     

    • This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and how by following basic fundamentals you can succeed by using a combination of these 3 funnels as well. 

     

    • So these 3 funnels tie in perfectly with the concept of the value ladder that Russell talks about in Dot Com Secrets. 

     

    • So to keep things simple he refers to a value ladder that has 3 steps, one for cold traffic, one for warm traffic and one for hot traffic. 

     

    • The cold traffic gets sent to a tripwire funnel, the warm traffic gets sent to a webinar funnel, and finally the hot traffic gets sent to a high ticket funnel. 

     

    • So let’s take a dive into these 3 funnels and how they work like magic together by using what Russell calls “stacking”. 

     

    • Tripwire funnel ($7 - $300) - importance of ACV and breaking even

     

    • Webinar funnel ($300 - $3,000)

     

    • High Ticket Funnel (3,000 +)
    19 min

About Funnel Fella Radio With Scott Dudley

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This podcast is for those either running their own funnel agencies, or for freelance funnel builders. Discover the secrets from funnel agencies to take your business to the next level as I interview the best funnel marketers on the planet.