In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development company serving enterprise clients like ING, Maersk, and L'Oréal. As the first marketing hire across multiple high-growth companies including Mollie Payments (now one of EMEA's largest payment providers), Milda shares her playbook for building marketing functions from scratch in B2B environments. Her approach centers on transforming marketing from a perceived cost center into a measurable revenue driver while navigating the complex stakeholder dynamics that come with selling to C-suite executives.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating curated discovery experiences for consumers. Through partnerships with prestigious destinations like Stockholm's NK department store and innovative concepts like their "Dry Bar" non-alcoholic spirits program, Le Magasin is redefining retail as experiential marketing rather than mere transaction.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE operates as more than just an esports studio - they're a comprehensive tournament operator organizing major events for games like Counter-Strike, Dota, and Mobile Legends. Coming from traditional TV production, Alexei transitioned into esports during Ukraine's 2014 political upheaval, building FISSURE into a platform that reaches the coveted 18-35 male demographic through innovative streaming integrations and authentic community engagement. Their approach demonstrates how esports marketing can deliver superior brand touchpoints compared to traditional broadcast advertising.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfits Market. Misfits Market has evolved from an "ugly produce subscription box" in 2018 to a full-service online grocery platform serving all lower 48 states. The company rescues food that doesn't meet traditional grocery store aesthetic standards - up to 30% of what's grown never reaches shelves due to size, shape, or cosmetic imperfections. Holly shares how they've navigated the challenge of marketing "imperfect" food while building a premium brand, including their 2022 merger with competitor Imperfect Foods and the strategic evolution from mystery boxes to customizable grocery delivery.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn't compromise on performance, design, or sustainability. In just three years, they've grown from zero to £23.5 million in annual revenue by focusing relentlessly on product excellence, strategic SEO placement, and building genuine customer love that drives 18-20% of sales through word of mouth.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while providing shoppers with expert guidance from certified brand enthusiasts. Through curated conversations and AI-powered content extraction, GUURU is positioning itself as the solution to brands' biggest challenge in the AI search era: maintaining visibility and authentic human connection in an increasingly automated world.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That's it. That's it. has become America's number one selling fruit bar by mastering the art of simple messaging in a complex market. Founded by Dr. Lior Lewensztain as a solution to help Americans get their daily fruit servings, the company has grown from farmers markets in Los Angeles to 85,000 retail doors nationwide. Elizabeth shares how they've built trust and scaled growth by deliberately choosing simplicity over complexity, creating authentic community connections, and turning their product limitations into competitive advantages.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children's entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children's content - despite being 26% of kids, they represent less than 5% of media targeting children. Through Encantos' flagship brand Canticos, she's created the #1 bilingual learning brand in America, generating 18 million monthly streams and nearly a million YouTube subscribers by treating content and marketing as one unified strategy.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a "web 2.5 marketer," Brett brings traditional marketing expertise to the emerging crypto space, helping both blockchain companies and individual users make data-driven decisions in an industry historically driven by hype and speculation. Through Flipside's platform, users can ask natural language questions to uncover ecosystem trends, user behaviors, and value flows without needing deep technical expertise.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent personal economy app disrupting Norway's traditional banking sector. Horde empowers consumers by aggregating all their financial data in one platform, revealing hidden costs and enabling smarter financial decisions. Operating in one of the world's most expensive digital advertising markets, Alf shares how his team used creative guerrilla marketing tactics to compete against banks with budgets 10-15 times larger, including a viral treasure hunt campaign that generated 60,000 new users in one week.