In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Taryn Olsen, Director of Brand Marketing and Strategic Partnerships at Parks Project. Parks Project creates fashion-forward goods inspired by national parks while operating on a give-back model that funds conservation projects. After learning that traditional volunteer content performs poorly while landscape imagery drives massive engagement, Taryn has pivoted their marketing strategy from highlighting conservation work to focusing on inspiration and awe - moving backward in what they call their "wheel of conservation" to drive deeper emotional connections with parks before asking for conservation support.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant closures, Crafty Ramen pivoted from a small Canadian restaurant chain to a frozen meal kit phenomenon that caught fire online and now sits on 1,600+ retail shelves across Canada. Their journey from selling 100 local meal kits that sold out in minutes to becoming Walmart Canada's go-to solution for restaurant-quality frozen ramen reveals critical lessons about product evolution, retail expansion, and marketing in the CPG space. Khalil shares how they transformed consumer demand during lockdown into a scalable retail business while maintaining product quality through multiple format changes.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy revolutionized Canada's mattress industry by being the first to deliver premium mattresses in a box, disrupting traditional brick-and-mortar retail with 2-day delivery across Canada. Julia shares how Endy transformed from a direct-response focused startup into a brand-first company by flipping conventional sleep marketing on its head - positioning themselves around the energy and potential of mornings rather than the fatigue of bedtime. Through strategic partnerships with Tim Hortons and the WNBA, innovative regional localization in Quebec, and a disciplined approach to influencer marketing, Endy has built a distinctly Canadian brand that drives both awareness and performance.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Philip Freeman, CEO and founder of Murphy's Naturals, a nationally distributed outdoor products brand that's cracked the code on natural insect repellent. What started as a garage-based solution for Philip's mosquito-sensitive wife has grown into a 50+ employee company manufacturing 85% of their products in-house and distributed through major retailers like Target, Walmart, and Home Depot. Philip's journey from naval officer to CPG founder demonstrates how authentic problem-solving, uncompromising quality standards, and values-driven growth can disrupt established chemical-dominated markets.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews James Kennedy, Brand & Marketing Director at Numan. Numan has transformed from a provocative men's health startup into a sophisticated, gender-neutral digital healthcare platform. James shares how they've navigated one of marketing's most challenging sectors - healthcare - while maintaining brand authenticity and driving growth. From executing taboo-breaking creative campaigns on minimal budgets to successfully pivoting from male-only to unisex positioning, Numan's journey reveals how to balance edgy brand personality with regulatory compliance and consumer trust in a heavily regulated industry.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Dominik Burziwoda, CEO & Founder of Perfood. Perfood develops digital therapeutics using personalized low-glycemic diets to treat lifestyle-associated diseases like type 2 diabetes and migraines. Operating in Germany's regulated healthcare system, Perfood must navigate the complex challenge of marketing to three distinct stakeholders: insurance companies as payers, medical doctors as prescribers, and patients as end users. Through their B2B market access approach, they've created a pharmaceutical-like business model that delivers digital therapy through an app, achieving patient remission rates that traditional drug therapies cannot match.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Jacob Westerberg, Co-Founder of JUNIPER, a Swedish direct-to-consumer bedding and home goods brand. Jacob and his wife built JUNIPER from a honeymoon hotel experience into a profitable business that's expanded from bed linens into towels, soaps, and consumables. Their journey reveals crucial insights about working capital management, founder-led marketing, and the evolution from single-product focus to category expansion. Through strategic product development and performance marketing optimization, they've maintained profitability while building a premium brand that commands €200+ average order values in a commoditized market.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolutionizing the retail landscape by connecting the world's local inventory to the web, bridging the critical gap between online discovery and offline purchasing. With over a billion stock updates flowing through their platform daily, NearSt is tackling one of retail's biggest challenges: making 95% of products currently invisible to online consumers discoverable through digital channels. Through partnerships with Google, Facebook, and last-mile delivery providers, they're helping mid-market and small retailers compete in an increasingly digital world while preserving the value of physical retail spaces.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After 20 years in pharma, Seymour launched pH-D in 2014 to commercialize boric acid vaginal suppositories - a product that existed only through compounding pharmacies despite being frequently recommended by OB-GYNs. Within six months of launching on Amazon, the product became the bestseller in its category, driven by evangelical customer reviews and a healthcare professional marketing strategy that established pH-D as the #1 doctor-recommended brand. Today, pH-D operates across 55,000+ retail locations while maintaining its woman-owned certification and bootstrapped status.

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and strategic partnerships, Ferran has built a marketing machine that addresses the complex needs of international students and young professionals navigating America's rigid rental market. His journey from hotel operations to retail marketing to prop tech showcases how cross-industry experience can drive breakthrough marketing strategies in traditionally stagnant sectors.