In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes maximum value to customers for a $24 annual fee. The company has reached nearly $1M ARR by targeting budget-conscious consumers, primarily women aged 30-36, many of whom are mothers. Through strategic paid acquisition and market education, Daricus has built a sustainable consumer fintech business while navigating the unique challenges of mobile app monetization.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthound is disrupting the pet care industry by creating a membership-based model focused on routine hygiene and wellness care for dogs - addressing a gap between traditional grooming (focused on aesthetics) and basic health maintenance that every dog needs. Through their innovative franchise model and community-driven marketing approach, they've built a scalable business that transforms how pet parents think about dog care while creating viral sharing opportunities around pet health "report cards."

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julia Lirio, Marketing Director at roadsurfer. roadsurfer is transforming the camping and van life experience across 14 countries by positioning camping as a hip, young lifestyle choice rather than a niche hobby for retirees. Operating in the fast-growing outdoor recreation market, roadsurfer offers camper rentals, camping spots, long-term rentals, and van sales through a brand that makes outdoor adventures accessible and Instagram-worthy. Julia shares how her team navigates the challenge of matching elevated consumer expectations with the reality of van life, while scaling marketing operations across diverse international markets with a centralized approach.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend more intentionally. With nearly 700,000 customers, HyperJar has achieved remarkable organic growth primarily through word-of-mouth and credible influencer endorsements, while building sticky retention through shared money features that create network effects.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights. Looper Insights revolutionized how major entertainment studios track and optimize their content placement across streaming platforms, connected devices, and digital storefronts. Starting from a compliance problem in transactional stores, Nelly and her team built a platform that monitors pricing, availability, and merchandising placement for thousands of titles across 30+ countries and multiple platforms. Through innovative hardware solutions that mimic human behavior to track connected TV interfaces, they provided studios with unprecedented visibility into how their content competes for attention in the streaming ecosystem.

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights. Looper Insights revolutionized how major entertainment studios track and optimize their content placement across streaming platforms, connected devices, and digital storefronts. Starting from a compliance problem in transactional stores, Nelly and her team built a platform that monitors pricing, availability, and merchandising placement for thousands of titles across 30+ countries and multiple platforms. Through innovative hardware solutions that mimic human behavior to track connected TV interfaces, they provided studios with unprecedented visibility into how their content competes for attention in the streaming ecosystem.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After 20 years in pharma, Deeannah launched pH-D in 2014 to commercialize boric acid vaginal suppositories - a product that existed only through compounding pharmacies despite being frequently recommended by OB-GYNs. Within six months of launching on Amazon, the product became the bestseller in its category, driven by evangelical customer reviews and a healthcare professional marketing strategy that established pH-D as the #1 doctor-recommended brand. Today, pH-D operates across 55,000+ retail locations while maintaining its woman-owned certification and bootstrapped status.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. Steven built a multi-million dollar footwear company from a simple DIY sandal kit after discovering barefoot running transformed his athletic performance. Starting with basic SEO tactics in 2009, Xero Shoes has grown into a 60-product line worn by everyone from casual walkers to NBA and WNBA players. Steven's journey from Internet marketing veteran to footwear entrepreneur showcases how authentic product experiences, contrarian marketing tactics, and specialized talent acquisition can build a category-defining brand in a crowded market.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, Peter discovered ketones' cognitive benefits and created a product that tastes like "sweet tart candy" instead of "bile or nail polish remover" like competitors. Through scientific validation with NIH and major universities, direct-to-consumer mastery, and authentic storytelling, Kenetik has built a passionate community of biohackers, endurance athletes, and health-conscious consumers while helping customers with serious medical conditions improve their quality of life.

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, Peter discovered ketones' cognitive benefits and created a product that tastes like "sweet tart candy" instead of "bile or nail polish remover" like competitors. Through scientific validation with NIH and major universities, direct-to-consumer mastery, and authentic storytelling, Kenetik has built a passionate community of biohackers, endurance athletes, and health-conscious consumers while helping customers with serious medical conditions improve their quality of life.