In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer experience, they've created a new category at the intersection of e-commerce, subscription economy, and electric mobility.
Building trust for high-ticket subscription productsBalancing paid and organic marketing channelsTransitioning from performance to brand marketingCreating authenticity in influencer partnershipsAdapting marketing strategies for EVsManaging marketing during automotive industry volatilityTesting and scaling TV advertisingSponsored by The Global Talent Co.