Traditional international student recruitment heavily relies on travel and fairs, but data suggests we need to rethink this approach for better results. Modern recruitment requires purposeful travel strategies that prioritize relationships and outcomes over mere visibility.

• Face-to-face recruitment has value but shouldn't be the foundation of your strategy
• Many schools discover their highest enrollment comes from virtual relationships, not travel
• Travel should be purposeful and aligned with specific enrollment goals, not just habitual
• Consider hybrid approaches: fewer fairs, more virtual engagement with counselors and students
• Track data on which recruitment trips actually yield applications and enrollments
• Focus on building deeper relationships with key partners rather than maximum geographic coverage
• Ask yourself if you're traveling for results or just visibility

Subscribe to the Future of Recruitment Admissions by East Coast Admissions on your favorite platform, and don't forget to check out our student-facing podcast, the East Coast Admissions Podcast.

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Many institutions struggle with a disconnect between polished marketing materials and actual student engagement or enrollment outcomes. We explore why beautiful branding often fails to resonate with prospective students and how to create messaging that truly connects.

• Professional marketing isn't always effective when it doesn't speak to students' values, fears, and aspirations
• International students often seek belonging, safety and community over career statistics
• Students want to know if they'll feel welcome, see people like themselves, and receive proper support
• Co-create content with current students using authentic voices rather than scripts
• Localize your strategy to different markets rather than using one-size-fits-all messaging
• Ensure marketing and admissions teams work in close alignment
• Focus on showing the experience rather than just listing features

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International student recruitment requires strategies tailored to regional nuances instead of a one-size-fits-all approach. Cultural sensitivity and understanding local behaviors transform recruitment outcomes across different markets worldwide.

• West Africa values relationship building with families taking time to decide after initial contacts
• Southeast Asia expects quick responses with decisions often made within days
• Africa relies heavily on word of mouth with extended decision-making cycles
• Middle East prioritizes quality assurance and government recognition
• South and Southeast Asia value digital presence, communication speed, and clear ROI messaging
• Latin America is cost-sensitive with visa confidence being crucial to enrollment
• Europe features more self-driven student research with emphasis on rankings and prestige
• Customize communication to reflect cultural and academic values of each region
• Localize partnerships with agents who understand markets firsthand
• Train recruitment teams to be culturally aware when handling inquiries
• Avoid assumptions about what works across different regions

Send me a message or leave a comment on our latest LinkedIn post about how your team navigates international student recruitment. Subscribe on all major platforms and if you're enjoying the show, leave us a review.

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The #1 College Admissions Counseling Service for the East Coast

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This episode delves into the transformation of agent partnerships in recruitment and admissions, emphasizing the need for institutions to view agents as collaborators rather than mere vendors. Cleopatra shares insights from her experience, offering strategies to foster effective partnerships that drive mutual growth and success.

• The importance of adapting roles in recruitment 
• Shifts in agent partnerships over time 
• The drawbacks of transactional mindsets 
• Strategies for building genuine collaboration 
• Recognizing diverse strengths of agents 
• Emphasizing open communication for success 
• The value of mutual respect in partnerships

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The #1 College Admissions Counseling Service for the East Coast

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The college admissions process is fraught with uncertainty, particularly for students who find themselves placed on the waitlist.  Teege Mettille provides essential insights and strategies for students and families to navigate this complex situation effectively. 

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East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast

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Our podcast explores the evolving landscape of recruitment and admissions in higher education, emphasizing the need for professionals to adapt their strategies to the needs of modern students. Through discussions on technology, partnerships, and innovative tactics, we aim to equip admissions representatives with insights and actionable strategies to succeed.
• Importance of modernizing recruitment methods 
• Engaging effectively with today's prospective students 
• Role of technology in enhancing recruitment efforts 
• Building strong partnerships with stakeholders 
• Developing compelling and unique recruitment strategies 
• Providing actionable tips for immediate implementation

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East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast

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