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Future Pharma
The global pharmaceutical industry is facing some difficult strategic choices. As the costs of Research and Development rise, other more reliable revenue streams look increasingly attractive.
In this edition of Global Business Peter Day hears from three leading industry insiders who share their visions for the future of the pharma business, discuss the focus on emerging healthcare models and tell him how the industry will find investment over the coming years.
Producer: Julie Ball
Editor: Stephen Chilcott
View all episodes
By BBC Radio
4.5
4444 ratings
The global pharmaceutical industry is facing some difficult strategic choices. As the costs of Research and Development rise, other more reliable revenue streams look increasingly attractive.
In this edition of Global Business Peter Day hears from three leading industry insiders who share their visions for the future of the pharma business, discuss the focus on emerging healthcare models and tell him how the industry will find investment over the coming years.
Producer: Julie Ball
Editor: Stephen Chilcott
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