
Sign up to save your podcasts
Or
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from performance marketers in terms of supercharging brand.
Nicole Jones, Kantar’s Chief Media Commercial Lead and Ryan Brendle, Global Director of Marketing Sciences at Reddit, dive deep on the lessons brand marketers can take from their performance based colleagues and how applying these best practices can help grow brand value and overall revenue.
Hosted on Acast. See acast.com/privacy for more information.
4.4
77 ratings
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from performance marketers in terms of supercharging brand.
Nicole Jones, Kantar’s Chief Media Commercial Lead and Ryan Brendle, Global Director of Marketing Sciences at Reddit, dive deep on the lessons brand marketers can take from their performance based colleagues and how applying these best practices can help grow brand value and overall revenue.
Hosted on Acast. See acast.com/privacy for more information.
1,647 Listeners
1,830 Listeners
11,143 Listeners
538 Listeners
32 Listeners
899 Listeners
9,202 Listeners
103 Listeners
2,541 Listeners
348 Listeners
36 Listeners
794 Listeners
5,397 Listeners
137 Listeners
123 Listeners