According to the Food Foundation thinktank, one in five of households reported skipping meals, going hungry or not eating for a whole day in January, up from 12% at the equivalent point in 2022. On this edition is Chris Elliot, the marketing manager at The Feed in Norwich, who talks about affordable food, and budgeting your groceries. The Feed are dedicated to battling food poverty and the cost-of-living crisis in the Norwich area. In early 2023 they experienced a huge growth in the use of their Social Supermarket which was already supporting 2,000 households with affordable food just eight months after launch.