Future Rainmakers

By Future Rainmakers

In this kickoff episode of Future Rainmakers Podcast , Steve Fretzin—renowned business coach, author, and advisor to attorneys—pulls back the curtain on why lawyers struggle with business deve

... more

· Business

5

33 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Future Rainmakers:

How many episodes does Future Rainmakers have?

The podcast currently has 6 episodes available.

Future Rainmakers episodes:

November 04, 2025 Building Deeper Relationships That Grow Your Practice
Episode Summary:
In this episode, Business development coach Steve Fretzin shares actionable strategies for building deeper, more meaningful relationships with clients. By focusing on client loyalty rather than constantly chasing new leads, attorneys can strengthen connections that lead to long-term business growth and professional success. Steve breaks down practical steps for prioritizing top clients, engaging them in meaningful ways, and moving beyond transactional interactions to become a trusted advisor.
Key Timestamps:
00:01:10 – The Value of Deepening Existing Client Relationships
00:02:45 – Prioritizing Clients for Maximum Impact
00:04:15 – Benefits of In-Person Meetings
00:05:00 – Creating a Client Loyalty Plan
00:07:30 – Becoming a Trusted Advisor
00:10:00 – FaceTime and Business Development
00:11:45 – The BILL Method for Client Engagement
00:15:00 – Long-Term Business Benefits
00:18:00 – Practical Action Steps for Attorneys

About the Show:
Future Rainmakers is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.
...more
21min
October 21, 2025 Time Management and Productivity for Busy Attorneys
Episode Summary:
In this episode of Future Rainmakers, Steve Fretzin, a five-time best-selling author and business development coach for attorneys, shares actionable strategies for mastering time management and productivity. Busy lawyers often struggle to balance billable hours, client demands, and business development, leaving little time to grow their practices. Steve breaks down the most common time traps, explains how to prioritize high-value tasks, and offers practical tools and mindset shifts that help attorneys regain control of their schedules while building a successful book of business.
Timestamps:
00:00 – Introduction: Time management and productivity for busy attorneys
01:20 – Common time traps preventing growth: Billable hours and service work
03:00 – How to take back control of your schedule
04:15 – Prioritizing high-value work and “eating the frog”
06:00 – Time blocking and accountability strategies for consistent business development
09:50 – Organizing email and delegating tasks to reclaim time
14:00 – Mindset shifts for moving from busy to productive
16:30 – Leveraging tools like the Remarkable 2 for note-taking and organization
18:40 – Closing thoughts and next steps for attorneys

About the Show:
Future Rainmakers with Steve Fretzin is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.
...more
20min
October 07, 2025 Effective Networking Strategies for Lawyers
Episode Summary:
In this episode, business development expert Steve Fretzin discusses practical strategies for attorneys to master networking and convert relationships into sustainable growth. He explores common networking mistakes, preparation techniques, and the importance of building authentic, long-term connections. Fretzin also shares actionable tips for introverted lawyers and highlights how social media and traditional networking intersect to expand professional influence.

Timestamps & Topics Covered:
00:01:00 – Why networking feels uncomfortable for many lawyers
00:03:00 – Traits of effective networkers
00:05:00 – Social media as a networking tool
00:06:30 – Common networking mistakes
00:10:00 – Preparation strategies for networking events
00:11:30 – Prioritizing connections: the TALENT framework
00:14:00 – Building genuine rapport
00:15:00 – Networking strategies for introverted lawyers
00:18:30 – Mindset shift for networking success

About the Show:
Future Rainmakers is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.
...more
21min
September 23, 2025What Does a Business Development Coach Do?
Episode Summary:
In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney who has worked with Fretzin, discusses her personal experience and the tangible impact coaching has had on her practice.

Key Takeaways:
Attorneys often leave law school without guidance on business development, which is crucial for long-term success.

Partnering with a business development coach helps lawyers focus on practicing law while effectively managing marketing, networking, and client acquisition.

A successful coaching relationship depends on fit, motivation, and active participation from the attorney.

Bite-sized, actionable steps allow attorneys to implement strategies without feeling overwhelmed.

Leveraging existing client relationships and referral networks can maximize business growth without “cold outreach.”

Authenticity and sharing personal stories in professional marketing strengthens client relationships and attracts ideal clients.

One-on-one coaching provides customized guidance, ensuring strategies align with the attorney’s personality, practice area, and business goals.

Episode Highlights / Timestamps:
00:00 – 05:00: Introduction to business development coaching and how Steve Fretzin began working with Mandy McCormack.
05:00 – 10:00: Key factors for selecting clients and ensuring a productive coach-player relationship.
10:00 – 15:00: Using authentic storytelling and LinkedIn to build client trust and attract ideal clients.
15:00 – 20:00: Why Fretzin works with individual lawyers rather than law firms, focusing on motivated and committed attorneys.
20:00 – 22:30: Overview of Fretzin’s coaching program, including training, one-on-one coaching, and long-term support.

About Steve Fretzin:
Steve Fretzin is an attorney and business development coach who specializes in helping lawyers build thriving practices. With a focus on practical strategies, coaching, and long-term skill development, Fretzin partners with attorneys to maximize their business potential while maintaining authenticity and professional integrity.

About Mandy McCormack:
Mandy McCormack is an attorney who successfully launched her practice with the guidance of Steve Fretzin. She shares her experience with implementing coaching strategies, including networking, client engagement, and personal branding, which have contributed to her practice’s growth and sustainability.

Resources & Links:
Learn more about coaching opportunities: bethatlawyer.com

Connect with Steve Fretzin on LinkedIn for insights on legal business development
...more
24min
September 09, 2025 Selling Without Being “Salesy”: Ethical, Consultative Approaches
Episode Summary:
In this powerful episode of Future Rainmakers, business development coach and five-time author Steve Fretzin unpacks one of the biggest mindset traps for attorneys: selling. Steve introduces his concept of “sales-free selling,” a consultative approach that helps lawyers guide conversations without pressure, pitching, or bravado. He explains why traditional sales methods fail, how lawyers can qualify clients more effectively, and why building real relationships leads to stronger, more sustainable practices. Attorneys will walk away with actionable strategies to grow their business while staying authentic and ethical.
Key Timestamps:
00:01 – Show introduction and welcome
01:10 – Why the word “sales” makes lawyers uncomfortable
04:05 – Traditional sales versus sales-free selling
07:40 – How buyers control the process in traditional sales
10:15 – Why lawyers must focus on fit instead of pitching
13:25 – The dangers of giving free consulting in early conversations
16:40 – Steps of sales-free selling and why process matters
20:05 – Handling objections without being pushy
24:30 – Qualifying clients: need, commitment, decision-maker, and budget
29:10 – Why “no” is better than “maybe” in client development
32:15 – How lawyers can stop chasing and start controlling business conversations
35:20 – Building authentic relationships without pitching
38:00 – Key takeaways and closing thoughts
About the Show:
Future Rainmakers is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.
...more
25min
August 25, 2025 Why Lawyers Struggle with Business Development and How to Fix It
Episode Summary
In this premier episode of Future Rainmakers, internationally recognized lawyer coach and five-time author Steve Fretzin shares his remarkable journey and reveals why so many attorneys struggle with business development—and how to overcome it. From surviving a near-fatal plane crash to building one of the most successful legal coaching practices in the country, Steve’s story is one of resilience, transformation, and purpose.
Drawing on over 17 years of experience coaching hundreds of lawyers, Steve explains why procrastination, lack of training, and mindset issues often hold attorneys back from growing their practices. He also introduces his proven Sales-Free Selling® methodology, which empowers lawyers to develop business authentically, without the pressure of “selling.”
Whether you’re a solo practitioner or part of a large firm, this episode delivers practical, actionable strategies to help you build the law practice of your dreams while maintaining balance and control.
Key Timestamps
0:00 – 2:50: Introduction to Steve Fretzin and the mission behind Coach’s Corner
2:51 – 7:20: Surviving a plane crash and finding purpose in helping lawyers succeed
7:21 – 10:42: Why Steve chose to specialize in coaching attorneys after the 2008 recession
10:43 – 13:45: What it means to “Be That Lawyer” and how the show differs from Steve’s podcast
13:46 – 16:20: Why law schools fail to prepare attorneys for business development
16:21 – 18:00: Shifting lawyer mindsets about sales and the Sales-Free Selling® approach
18:01 – 19:49: Actionable first steps for attorneys to start building their own client base
Show Description
In this kickoff episode of Future Rainmakers, Steve Fretzin—renowned business coach, author, and advisor to attorneys—pulls back the curtain on why lawyers struggle with business development and how to fix it.
Steve recounts how a life-changing plane crash shaped his mission to help attorneys take control of their careers. He explains why many lawyers resist business development, the hidden reasons law schools don’t teach it, and how his Sales-Free Selling® system helps attorneys grow their books of business without feeling “salesy.”
Packed with real-world insights and tactical advice, this episode is a must-listen for lawyers who want to stop waiting for referrals and start building thriving, sustainable practices.
...more
20min

FAQs about Future Rainmakers:

How many episodes does Future Rainmakers have?

The podcast currently has 6 episodes available.

More shows like Future Rainmakers

The Ramsey Show by Ramsey Network

The Ramsey Show

39,071 Listeners

Lawyerist Podcast by Lawyerist.com

Lawyerist Podcast

138 Listeners

Lunch Hour Legal Marketing by Legal Talk Network

Lunch Hour Legal Marketing

54 Listeners

The Law Entrepreneur by My Legal Academy

The Law Entrepreneur

2 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,262 Listeners

Profit with Law: Profitable Law Firm Growth by Moshe Amsel

Profit with Law: Profitable Law Firm Growth

90 Listeners

Grow Your Law Firm by Ken Hardison

Grow Your Law Firm

55 Listeners

BE THAT LAWYER by Steve Fretzin

BE THAT LAWYER

51 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,565 Listeners

The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

528 Listeners

The Law Firm Blueprint by Jay Ruane & Seth Price

The Law Firm Blueprint

18 Listeners

Adventures In Legal Tech by Jared Correia

Adventures In Legal Tech

6 Listeners

They Don't Teach This in Law School by Law Firm Alchemy LLC

They Don't Teach This in Law School

40 Listeners

Lead Counsel by Thomas Tona

Lead Counsel

30 Listeners

Founding Partner Podcast by Jonathan Hawkins

Founding Partner Podcast

42 Listeners