FuturePrint Podcast

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In this episode, Marcus is joined for a compelling conversation by Joan Perez-Péricot, the visionary VP and GM of HP's Industrial Print Software and Solutions. With over three decades at HP, Joan offers an insider's perspective on the seismic shifts reshaping printing. We discuss the industry's pivot towards intelligent automation and software solutions amidst global supply chain hurdles and soaring labour costs. Joan's insights into the transition from analogue to digital printing, fueled by e-commerce and web-to-print advancements, provide a insightful look at how the print landscape is evolving.

Discover how AI is already revolutionising the print sector, transforming roles and redefining business strategies. Through strategic partnerships with other global tech giants such as Amazon and Microsoft, HP is poised to create unique AI applications that empower smaller businesses to thrive in a competitive market. We explore how AI enhances decision-making, automates workflows, and improves data visibility, offering transformative insights that heighten production efficiency and solve operational challenges. Joan shares how HP leverages AI resources to develop solutions that not only optimise processes but also drive a strategic shift in the print industry.

Biography

As the VP of Industrial Print Software & Solutions, Joan is responsible to expand HP’s business into SaaS models, drive the Artificial Intelligence strategy and develop the next generation of PrintOS solutions portfolio.

Joan is also VP Industrial Print Strategy and Sustainability, responsible of defining the vision, strategy, and transformation initiatives to accelerate growth, reduce the environmental footprint and increase the overall Industrial Print business growth and profitability.

Prior to this role, Joan was the Graphics Solutions Global Head & General Manager, completing the acquisition of OFS (a workflow automation startup), developing a new SaaS business (Site Flow) and incubating new creator solutions.

Before that, he was the Global Head and General Manager of the Large Format Production business, scaling-up the HP Latex business for signage and decoration, and launching the HP Stitch business for textiles digital printing.

Since 1992 he has been responsible of multiple product developments, the integration of the Scitex, NUR Macroprinters & ColorSpan portfolio after being acquired by HP, and the launch of the disruptive HP Latex technology.

Married with 3 kids, Joan has a degree in mechanical engineering from The School of Industrial Engineering & an MBA from ESADE business school in Barcelona. 

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

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In this fascinating discussion, Marcus talks with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.

Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.

We discuss the ever-evolving landscape of identity, stereotypes and the challenge of globalisation. The conversation sheds light on the psychological dynamics of belonging and how digitalisation is challenging the long-standing norms, offering both obstacles and opportunities for brands to connect and prosper. We talk about the human obsession with logic and whether this is holding us back! And we delve into the tension between group conformity and cultural exploration, revealing how brands can harness these instincts to foster genuine connections and societal growth. 

Philippe shares valuable insights into emotional branding strategies, particularly in the volatile post-COVID era, where brands are tasked with providing not just products but also identity, belonging, purpose and comfort to their consumers.

We also talk about how B2B and B2C buying behaviour is more closely aligned than ever before, and why the power of storytelling and emotional connection is so important in B2B too! 

Philippe emphasises the significance of building trust and authenticity, especially in times of crisis and uncertainty, and how your business can do so. Philippe explains how by better understanding the emotional drivers of their audiences, companies can navigate challenges more effectively, turning obstacles into opportunities for growth and trust-building. 

The episode concludes with a compelling exploration of generational shifts in marketing, highlighting the unique worldview of Gen-Z and the importance of empathy and emotional resonance in crafting successful branding strategies.

Contact Philippe Assouline: [email protected]

Website: propelloriq.com

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

In this episode of the FuturePrint Podcast, Frazer Chesterman talks with Edgar Llop of People & Technology about their highly innovative technology and unique business proposition.

We talk about People and Technology, based in Castellon in Spain, a trailblazing business who has navigated an extraordinary journey from the ground up, revolutionizing printhead maintenance with innovative technology. Prepare to be enlightened about the  CLEANJECTOR PRINTHEAD
CLEANING MACHINE, a dual chemical and physical cleaning technology that not only ensures top-notch printing quality but also provides significant diagnostics for printhead health.

Edgar shares his wealth of knowledge and experience, offering insights into the challenges faced in maintaining printheads in tough environments like the ceramics sector, and how this cutting-edge technology is changing the game.

Discover how the CleanJector machine allows for ease of use with minimal maintenance, empowering customers with a sense of independence, even offering remote support. Located in the vibrant ceramics hub near Valencia, Spain, People and Technology ensures affordable services with a quick return on investment. Stay tuned to learn about their future endeavors, including international trade shows and technical sessions, all aimed at highlighting the immense benefits of printhead cleaning technology.

More about Edgar Llop

Edgar Llop is a professional with more than 10 years of experience in inkjet technology. From his beginnings in the technical support department of a major manufacturer of inkjet machinery for the ceramic industry, he has held various positions in different areas of the inkjet field, such as the creation and management of subsidiaries in Mexico and the United States or the R&D and prototyping of digital printing machines for tableware.

He has also led a team developing R&D projects in photonic technologies such as hyperspectral imaging.

Currently, he is part of the software development team at People & Technology, where he works daily on the development of innovative systems for inkjet print head recovery.

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

Discover the transformative power of Direct-to-Film (DTF) technology, a breakthrough that's reshaping the decorated apparel industry. Since its introduction in 2018, DTF has gained attention for its simplicity, affordability, and ability to print on a wide range of fabrics without the need for pre-treatment.

Johnny Shell and David Sweetnam from Keypoint Intelligence reflect on the technology's rapid evolution and its alignment with growing demands for customisation and sustainability, making it an appealing choice for businesses of all sizes.

Explore recent advancements in DTF, including innovative powderless systems and the potential to print on unconventional materials like leather and canvas. Learn about the rise of UV DTF for rigid substrates and specialty decorative films that produce stunning metallic and holographic effects. As the industry advances, we examine key challenges such as improving device reliability and harnessing AI to push the boundaries of what's possible. From emerging applications to a focus on eco-friendly solutions, this technology is paving the way for new opportunities in global markets.

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

Dr. Simon Daplyn from Sun Chemical joins us to reflect on 2024's breakthroughs in the print technology industry. We explore how these milestones have steered print markets in unexpected directions amid global events like the Olympics and significant elections. We discuss Drupa 2024 and how this event shifted the spotlight from traditional machinery to software digitization and workflow automation, marking a resurgence of print's tangible appeal. 

We unpack the challenges and opportunities within the evolving landscape of water-based technologies in packaging and textiles. With regulatory changes and consumer preferences pushing towards aqueous solutions, industry players face dilemmas with drying processes compared to UV technologies. The textile sector battles high inflation and geopolitical tensions but finds hope in Asia's resilience, prompting strategic investments like Sun Chemical's new Shanghai facility. The decor industry's fate amid shifting consumer spending is put under the microscope, offering intriguing insights.

The transformative power of digital and inkjet printing is undeniable, as we delve into its role across industries from food packaging to textiles. Explore how digital solutions can revolutionize consumer engagement through advanced tools like QR codes and digital product passports, enhancing sustainability messaging. Despite risk and uncertainty, brands must capture consumer attention through digital innovation, ensuring a bright future for sustainable practices. With advancements in speed and quality showcased through hybrid digital flexo capabilities, the episode ends on an optimistic note for digital printing's growing relevance.

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Apple Podcast
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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

Will 2025 be THE Big Year for Software? Bobby Edmundowicz, CRO and General Manager of Gelato, joins us to tackle this question. With a rich background in software, Bobby shares his unique journey into the print world, highlighting how Gelato is shaking up traditional norms. As we explore whether 2025 will mark a breakthrough year for software in print, we dissect the evolving customer demands and technological advancements that are setting the stage for a seismic shift.

Discover the untapped potential of digital innovation in the print industry as we unravel the impact of personalization in e-commerce and the challenges of rising raw material costs and talent shortages. Digital platforms like TikTok, Amazon, and Shopify are fueling the creator economy, with digital printing set for explosive growth by 2027. Enter GelatoConnect—a machine-agnostic software solution offering a comprehensive end-to-end production system. This is a game-changer for creators and printers navigating the rapidly evolving landscape, providing sustainable, local, on-demand production solutions.

It is clear that AI and automation aren't just buzzwords—they're actively transforming the printing industry. GelatoConnect is leading this revolution, enhancing procurement, pre-press, and logistics. Hear compelling success stories from companies like ESP Colour and Bennett Graphics, who have achieved remarkable efficiencies and cost savings through AI-driven solutions. As we delve into the future of print, the importance of embracing technological change allied to sustainability becomes clear. The print and e-commerce industries are on the cusp of significant growth, and those who adapt quickly will lead the charge.

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

In this thought-provoking discussion, Marcus talks with Jose Gorbea, Fernando Hernandez, and Yael Barak about the critical need for agile and resilient supply chains to navigate and thrive in today’s rapidly evolving market. While HP continues to lead in digital printing technology, this rich dialogue focused on the broader changes redefining the label and packaging industry as FMCG brands strive to meet evolving consumer demands.

What is clear from this insight packed discussion with all three of my interviewees, FMCG (Fast-Moving Consumer Goods) brands are increasingly struggling to deliver products globally due to escalating supply chain complexities, disruptions, and rising competition. The global nature of FMCG supply chains, which rely on interconnected networks for sourcing, production, and distribution, makes them highly susceptible to disruptions like geopolitical conflicts, natural disasters, and pandemics. These challenges are compounded by surging consumer demand for faster deliveries and localised product offerings and promotions.

We talk about the hurdles of adopting digital print technology and how breaking free from traditional mindsets will unlock new value. From enhancing speed and personalization to integrating digital presses into workflows, we discuss the strategic conversations that can lead brands towards innovative solutions and profitable growth. It's a journey from resistance to embracing the full potential of digital transformation!! 

Finally, we focus on the future, where sustainability and technology converge to reshape the printing industry. Learn about the revolutionary V12 printing machine with its impressive predictability and print quality, and hear a compelling case study from Nescafe about personalized packaging that boosts brand equity. As we discuss the importance of authentic sustainability narratives, we encourage listeners to think about how digital printing is poised to drive meaningful change in marketing and supply chain strategies.

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

In the third in a series entitled 'What's the Point'? Brendan Perring, (General Manager of the IPIA) and I discuss market research. This is something both the IPIA & FuturePrint are committed to, but I was keen on discovering more about IPIA's new national print research and advocacy project, A New Narrative for Print!

Brendan talks about the key findings of the research and outlines the project’s aim, which is to positively shift the perception of print among UK consumers and businesses.

This initiative has been made possible by a coalition of IPIA members: Imprint MIS, Ricoh, Konica Minolta, Epson, The Printing Charity, and Citipost; and the research was conducted in partnership with communications agency Madano utilising its specialist data science technology and analysis tools.

Brendan explains more in this enlightening episode!

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Listen on:

Apple Podcast
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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

In this episode, we reconnect with Karl Ciz, Founder of CoCoCo - we catch up on the mission for interoperability with CoCoCo.

According to Karl, what is clear from Drupa this year is that the printing industry is experiencing unprecedented pressures. Buying habits have changed and diversified, with increased orders in smaller quantities putting strain on processes and tooling. Traditional solutions for improving these processes focus on single departments or vendors within a print shop, such as pre-press or post-press. And these fall short of providing holistic solutions across the business, becoming bottlenecks or silos themselves.

CoCoCo exists to solve this problem, so tune in to learn more about this innovative and compelling business and why this topic is so important in order for the print sector to effectively adapt and streamline in line with the need for increased interconnectivity in order to meet the demands of the 21st Century!

Karl Ciz, Founder, CoCoCo

Karl is a digital native, having brought cloud solutions of all types to market, from the very beginning of e-commerce right through to multi-channel and print solutions. Since graduating from University in Modern Languages Karl has specialised in high-tech and disruptive solutions which impact and change the way we do business for the better. Karl's belief is that "one to many" solutions are the future of business and manufacturing. He is Founder of CoCoCo the ultimate print solution designed to make communication, integration and interoperability in print easy and accessible to all.

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail

In this podcast interview, Marcus enjoys an expansive discussion with two senior leaders responsible for the commercial and technical development of digital inkjet inks from Sun Chemical. Pete and Nigel have a high level of expertise and experience and share their insights into the key trends of 2024, their view of the future and we tackle some of the defining issues of our time!

Pete Saunders is Global Director of Digital Businesses at Sun Chemical. While Pete's role is more commercially focused he possesses a strong technical background in inks and coatings, particularly in inkjet technology and a wide ranging experience in the application of aqueous, solvent and UV ink chemistry in new and emerging digital print markets.

Specialties: Developing long term professional relationships that realise the full potential of new projects and ideas for the use of digital and inkjet printing technology. I have experience in managing projects and customer partnership relations from concept through to full scale launch and profitable commercialisation.

Nigel Caiger received his Chemistry degree from Oxford University in 1985 and joined Sun Chemical (formerly Coates Electrographics) in 1989. He has always worked on Digital Printing technologies and is now Director Global Digital Technology, overseeing the activities of a sixty strong development
team working on various inkjet technologies including UV-curing, aqueous, solvent based and phase change inks. He has numerous patents in the field of inkjet technology and electronic materials.

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Apple Podcast
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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 

We hope to see you at one of our future in-person events:

FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain

FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany