We get this question a lot: “why are my emails getting low conversion rates?”

Well, it could be your copy is bad or the offer is bad but a lot of times it is more simple than that. Low conversion rates are likely being caused by your bloated recipient list, something marketing operations has full control over.

Your list may include:

- Bad and old data

- Cold prospects

- Inaccurate segmentations

All things that bloat the list size and destroy your conversion metrics.

So do yourself a favor, be more critical of who you are sending to and throw away the idea that bigger lists equals bigger results.

AND tune into this episode of fwd: thinking where we go in depth on impactful ways you can improve email conversion rates and implement them right away.