On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time. We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics. If you’re interested in reporting and tracking your lifecycle this one is for you.

On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time. We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics. If you’re interested in reporting and tracking your lifecycle this one is for you.

fwd #39 - Why We Don't Hate MQLs Anymore

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators.

GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired.

Come hang with us.

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Marketing

Management

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired. Come hang with us.

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fwd #39 - Why We Don't Hate MQLs Anymore

fwd #39 - Why We Don't Hate MQLs Anymore

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