In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran. 

The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhancement of attendee experience through technology like wearables and the importance of understanding audience personas. 

Here’s what you’ll hear about in this conversation:

• Examples of successful gamification tactics for events.

• How to overcome budget and tech stack constraints.

• Ways to maximize event ROI through data gained from gamification activations. 

Mentioned in this episode

• Jeff Campbell on LinkedIn

• MK Granados on LinkedIn

• Will Curran on LinkedIn

• Incentli

• Informa Markets

• Bizzabo Klik badges

• Doctors Without Borders

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/game-on-jeff-campbell-mk-granados-will-curran.