Gamechangers: A Mastermind for Creative Entrepreneurs

In this episode of Gamechangers, Savannah talks to Erin Alvarez, author of the blog, The Almond Eater and a freelance food photographer. They talk about how to make money from a blog, how to know what to charge for freelance jobs, and how to get started with photography. In this episode, Erin takes us through her process for approaching each blog post, from initial conception to recipe creation, all the way through posting and sharing the final content. She shares the exact resources where she sources those to-die-for backdrops and props you've been swooning over on Instagram.

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In this episode of Gamechangers, Savannah talks to Lisa Hackwith and Erin Husted of Hackwith Design House, the clothing brand not just made in the USA but manufactured entirely in house in their Minneapolis studio. We talk about the evolution from their very popular Limited Edition Monday releases to their core collection including basics and swimwear. They talk about how they drive traffic to their online shop beyond just using social media and how working with the right influencers has shaped their business. These two women are all about striking the perfect work/life balance, scaling their company while staying true to their brand values and taking responsibility for the life cycle of the products they put into the world.

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In this episode of Gamechangers, Savannah talks to Christiana Coop and Aimee Lagos, the founders and co-owners behind the beautiful home décor line, Hygge & West. Named for the Danish concept of "Hygge", which loosely translates to "cozy", their product is all about making your home a beautiful environment where everyday moments can be enjoyed. Launched 10 years ago, they've expanded from their hugely popular wallpaper collection into new product categories like fabric, shower curtains and most recently: a bedding line. They talk about how they self-financed their launch, how they drive traffic to their site using all the things, including an SEO team, what it's like collaborating with designers on each of their product lines, how to develop and photograph a new collection and we also get some insider info on their first book!

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In this episode of Gamechangers, Savannah talks to Gay Lam, founder of Seltzer Goods, a stationery and gift brand known for their witty and humorous products which include greeting cards, tote bags, enamel pins, mugs, magnets, tea towels, the list goes on. Their product is carried in over 1,000 stores so chances are pretty good you've seen their stuff in person. Gay chats about a lot of great stuff but they particularly focus in on how to build a team and especially how to build the right team. They talk about how to grow from a one person company to a fully-fledged business and the importance of preparing your brand for scalability. Gay also makes her pitch that everyone should hire a product manager as soon as humanly possible. Plus, you're not gonna want to miss her extensive list of Best Business Books.

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In this episode of Gamechangers, Savannah talks to Jill of Jill Rosenwald Studio, the woman behind the ceramics you've been lusting over on Instagram. All their pottery is handmade in their downtown Boston studio, each piece is made to order and handcrafted on the pottery wheel. Jill also works with bedding and rug companies, licensing her designs for those product categories. Her work is carried in hundreds of stores across the country from Bed Bath & Beyond to Neiman Marcus. They chat about showing product at trade shows like NYNOW, the importance of starting a community and how to know when you're ready to hire employees.

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In this episode of Gamechangers, Savannah talks to Alyssa Catalano, co-founder of Studebaker Metals, an internationally renowned metalsmith workshop based in Pittsburgh. They hand forge their gorgeous collection of unisex goods and their pieces are truly incredible. Alyssa chats about her company's three main revenue streams and how they manage them all: Between direct to customer retail, domestic and international wholesale and their wildly successful private label partnerships, business is booming. They get into the nitty gritty of hiring team members, dreaming big and planning for the future. She's got a lot to say, a lot of wisdom to impart and she's super funny.

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In this episode of Gamechangers, Savannah talks to Erin Austen Abbott, shop owner of Amelia, photographer and team writer for Design*Sponge among many other publications. Erin talks about the benefits of having a brick & mortar store vs. an online ecommerce shop, how she handles receiving over 600 product submissions per week, and suggestions for brands on how to pitch stores including a REALLY good tip for how to stand out among the competition. She also walks us through how to use Instagram to sell your products, without paying for ads. They chat about the life of a freelance writer and how she pitches the blogs and magazines she works with on a weekly basis. The insights here are huge!

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In this episode of Gamechangers, Savannah talks to Diana Yen the powerhouse owner and creative director behind Jewels of New York, a multidisciplinary creative studio based in Manhattan. She's a recipe developer, food stylist, photographer and author. She's worked with all of your favorite brands and publications, from Mac Cosmetics to Martha Stewart, Kinfolk to West Elm. They chat about how she's pivoted her career from a successful blog to a rad catering company to a killer food styling and photography business. She lets us in on some of her favorite tips for using Instagram and Instagram Stories, where she finds inspiration, and the ins and out of working with an agent.

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In this episode of Gamechangers, Savannah talks to Emma & Victoria, founders of the incredible seaside lifestyle brand, The Beach People. Based in Australia, they are the geniuses behind the iconic round towel you know and love. Now sold in over 600 stores globally, Emma and Victoria manage a team of 30 employees, selling their product in 50 countries under 3 different business entities. The sisters talk about how it took them 18 months to find the right production team to create their first product line and how they sold all 500 units from their initial run in just 2 weeks…using only Instagram! They get into their quick tricks for getting out of a creative rut, the importance of designing innovative products that are new to market and how they created their empire while still achieving meta levels of work/life balance.

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In this episode of Gamechangers, Savannah talks to Sydney & Richele, co-founders of Anewall Decor: the gorgeous wallpaper brand behind your favorite wallpaper murals. Their work's been featured on Apartment Therapy, House Beautiful, and the Glitter Guide and they sell a selection of their patterns at Anthropologie. They chat about a lot of things, ranging from how they created their own production team in house, how to anticipate trends in the market, the importance of customer service and their number one marketing strategy that's helped bring in a ton of business.

Follow along for more insider info, community resources, tips & tricks and work/life inspiration:

Join our Facebook Group: "The Gamechangers Mastermind"

Follow along on Instagram: @savannahhayesstudio

Check out the Shownotes: savannahhayes.com/gamechangers