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On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.

He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.

Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/

Check out PatientPartner: https://www.patientpartner.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

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