This week on the pod we did things a little differently—still experimenting to find the best value.

More topics. More fun.

* Walmart's wellness strategy and repositioning

* Barbie-fication of movies

* The gap between Gap’s great marketing and its experience

* NueCo’s questionable claims

* Why Louis Vuitton’s scaffolding trick feels new again

* The enormous potential for Yeti and some potential pitfalls

Enjoy!

LINKS

Walmart's stocking Poppi

Walmart's earnings

Wicked’s wicked packaging error

r.e.m., launched Wicked sets.

Starbucks' Glinda’s Pink Potion and Elphaba’s Cold Brew.

LEGO Wicked line.

Beis new product

St. Pancras station Wicked Christmas tree.

Liberty London Wicked windows.

Premiere themes

Nue Co’s alcoholism claims.

Louis Vuitton's scaffolding

Yeti’s on a retail expansion spree

SEOUL

Details on the Soeul trip can be found on our Substack

ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +15K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands |Follow her on Substack

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com