Are you in the industrial space wondering why your website isn’t helping you achieve your business goals? For big brands, manufacturers, and industrial companies there are common mistakes made on their websites and key elements that they need on their homepages. Ian Garlic talks to Darren Fox, the President of Idea Marketing, about the tried and true content manufacturers and industrial companies need on their sites. In this episode, discover how to use your website to recruit, test, hire, and inspire new employees.

• Key Elements Big Brands Need on a Homepage in 2022
• The Biggest Mistakes Made on Homepages in 2022
• What is the second most used page on a website?
• Tried and True Content Manufacturers and Industrial Companies Need on Their Sites
• Using Your Website to Recruit, Test, Hire, and Inspire New Employees

LinkedIn

Idea Marketing

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.

• Developing a Comfort in Delegating
• The Meme That Created Issues for Rich
• Finding the Digital Marketing Training that Works
• The Keys to the Success of an Agency
• How Rich Overcame The Two Biggest Complaints with Agency

LinkedIn

Agents of Change Podcast

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Welcome to season 5 of the Garlic Marketing Show! In this season, we’re really going to be focusing on stories. The success stories from other agencies, the tips that have been working for them right now, what isn’t working, and the videos that can bring your business results. Prepare yourself for a season packed full of great guests, great stories, and great tips that you can incorporate into your strategies today!

Connect with Ian

Download a Tackle Box!

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and industry.

• Strategic Partnerships for Digital Agencies
• The Ultimate Guide to Successful Project Management
• How to Run a Great e-Commerce Offer Campaign
• Adding Services or Products to Your Business Using White Label Implementation
• How to Grow Over a $20 Million Exit Using a Pay Per Lead Model
• The Ultimate Business Holiday Gift Guide
• 3 Fundamentals to Building a Thriving Community
• The Massive Business Opportunities in Podcasting
• The Ultimate Strategies for Implementing EOS

LinkedIn

Rise 25

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.

• How Often You Should Be Sending Emails to Your List
• The AI Technology That Individualizes Email Content for Each Contact
• How to Create Ongoing Business Relationships Through Email
• Increase Your Email Open Rates with Video
• The Importance of Specificity in Your Email Copywriting
• The Best Strategy to Promote Your Podcast Through Email
• Email Story: Why Jared Would Get Blamed for LSU’s Game Losses

LinkedIn

Rasa.io

Sign up for Jared’s newsletter!

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a successful SEO model within the cannabis space. Discover the keys to creating an effective social media campaign, and how one client was able to attribute over a million dollars to ad campaigns.

• Overcoming Regulations in Cannabis Marketing
• Figuring Out the SEO Model for the Cannabis Industry
• Profiting Over a Million Dollars of Revenue Through Ad Campaigns
• How to Create a Successful Cannabis Brand
• The Critical Platforms to Get Your Message Out
• The Keys to Creating an Effective Social Media Campaign
• How Hashtag Strategies Build Your Follower Count

LinkedIn

Instagram

Cannabis Creative

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can get people to pay the most using case stories. 

• What People Care About in Buying Businesses
• Why Agencies Are “Hard” to Buy/Sell
• How to Figure Out the Cost of Your Agency
• Identifying Your PERFECT Client with One Question
• The BIGGEST Thing Holding Back Digital Agency Growth
• How Brad is Charging Top Dollar for His High Ticket Coaching
• How Case Stories Get People to Pay the Most
• How to Optimize Your Business for Your Life
• Marketing a High-Profit, High-Market Business
• The Best Way to Have a High Value Conversations

LinkedIn

Anchor Advisors

Assessment: What Phase of Business Are You In?

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.

• The Most Common Errors People Make in Their Content
• The Two Main Goals to Structure a Strategy Around
• Out-Of-The-Box KPIs That You Should Be Tracking
• The Three Main Buckets for Content Regeneration
• The Ultimate Priority Breakdown to Adjust Your Strategy 
• Key Factors to Setting Up Google Analytics Properly
• Incorporating Video into the Content Structure

LinkedIn

Twitter

Session Interactive

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.

• Launching his career with OxiClean
• Billy Mays' Secret for Success with OxiClean
• The Simple 2-Minute Style That Stills Works in Infomercials
• How to Build Credibility Fast
• The Power of the Irresistible Offer
• How to Create an Amazing Call To Action in Online Infomercials
• The Perfect Launch Process for Your New Product
• The Magic Questions to Truly Test Pricing
• The Three Legs of a Great Infomercial Campaign
• How to Scale Infomercials Digitally
• The Biggest Mistakes in Infomercials

LinkedIn

Harvest Growth

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. 

• The Biggest Frustration of Small Business Marketing
• How to Analyze Platforms
• Fundamentals Working RIGHT NOW in Marketing
• Killing the Marketing Funnel and Choosing the Marketing Hourglass
• 7 Behaviors People Want on the Customer Journey
• The Dangers of Skipping to “Buy”
• The Customer Success Tracking Tool
• The Ultimate SEO Tip for Backlinks

LinkedIn

Duct Tape Marketing

Podcast

Podcast Bookers

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.