When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing.

• B2B and B2C Marketing: The Differences and Similarities
• Translating Science and Technology into Product Marketing
• Marketing Strategies for Startups that Need Funding and Product Goals
• Using a PR Agency to Measure Success
• Repurposing Emotion AI Summit
• How Podcasts Lead to Acquisition
• Where to Get Started with B2B Startup Marketing
• Using Customer Stories When Customers Want to Be Anonymous

Ashley McManus

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Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a few hours a week. He also discusses how he’s able to generate 6-figures from his podcast and the metrics he uses to 10x his podcast’s results. 

• How to Offload Everything on Your Plate
• Running a Successful Business by Working a Few Hours a Week
• How Matt Generate 6-Figures in Passive Income from a Real Estate Podcast
• The Most Effective Podcast Growth Strategy
• The Value of Being MicroFamous
• The Metrics Used to Get 10x Results for His Podcasts
• The Two Questions to Make Sure You Are Successful
• Become the MOST Valuable Person with This Question on Your Podcast

LinkedIn

Pursuing Results

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The MicroFamous Podcast

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For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.

• How to Get Leads Quickly and Then Over Time
• Creating a B2B SaaS Inbound Strategy
• What Happens When Inbound Leads Don’t Convert
• The Trend Killing Outbound Sales in B2B SaaS
• How to be a Thought Leader for Your Business on LinkedIn
• The Problem with Your LinkedIn Messaging Strategy
• How to do Keyword Research for a B2B SaaS Company
• Ultimate 15-Point Keyword Mapping Strategy
• Simple Strategy to Optimize Your Landing Pages

RevenueZen

LinkedIn

Google Search Console

Google Analytics

Google Data Studio

Google Tag Manager

Moz Free Trial

Content Harmony

SEMrush

Screaming Frog

WooRank

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Many attorneys will avoid investing in a business coach or participating in sales for fear of feeling disingenuous to their clients. What they don’t realize is the opportunities they are throwing away in the process. Ian Garlic talks to Elise Holtzman, the President and Founder of The Lawyer’s Edge, about how lawyers can unlock their unlimited potential and uncover internal obstacles in order to succeed. Elise explains the big question you should be asking before you ask clients for more business as well as the upcoming opportunities for law firms in 2022.

• Why Most Attorneys Avoid Business Coaching
• How to Find the Right Business Coach
• Unlocking Your Unlimited Potential as a Lawyer
• Uncovering Internal Obstacles to Succeed
• The Misconception of the S**** Word in Law
• How to Sell Without Feeling Sleazy
• The Big Question You Need to Ask Before Asking for More Business
• The Big Opportunity in 2022 for Your Law Firm

The Lawyers Edge

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Do you ever find yourself giving a presentation and realize nobody is actually paying attention or engaging with it? Ian Garlic talks to Webinar and Presentation Expert, Steve Werner, about the ultimate formula for webinars. He explains all of the big mistakes you’re making with your webinars, the best offer for webinars, and how to improve your show up rate. From lawyers to med-spa professionals, there are great sales opportunities in the webinar space for all sorts of industries if using the right template.

• How to Think About Webinars the RIGHT Way
• The Biggest Mistake on Webinars
• What to do PRE WEBINAR to Improve Show Up Rate
• Why You Should Publish Every Day (No Matter the Quality)
• The Ultimate Formula for Webinars
• Get People to Say “I want that” to Your Offer Before the Offer
• The Worst Mistake You Can Make on a Webinar Email Series
• #1 Key to a Great Show Up Rate
• Two Data Pieces to Follow During Webinars

Schedule with Steve

LinkedIn

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Imagine growing your authority and being seen as the expert in your space. Your business is booming and you have millions of downloads on your podcast. Ian Garlic talks to Ralph Burns, the Founder of Tier 11, who discusses how direct response and Facebook ads can make this all possible. Discover how one podcast got 8 million downloads and Ralph's tips for being a constant expert in your space.

• The Opportunities Direct Response Creates
• $25 Million Company Didn’t Realize the Value of Cold Traffic
• How to Build Immense Authority and Get 8 Million Podcast Downloads
• How to be a Constant Expert in Your Space
• How Consistency Can Make Your Podcast’s Ratings Soar

Tier 11

Twitter

LinkedIn

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Starting off as one of the few female comics, Judy Carter went from traveling with Prince to getting interviewed by Oprah. Eventually, she was asked to speak at a corporate event to explain ways for people to use humor within the corporate space in order to improve their work environment, engage their employees, and bring creativity to their teams. Ian Garlic discusses her techniques for improving emails with humor and how to avoid death by PowerPoint. 

• Judy’s Story: From Opening for Prince to Being Interviewed by Oprah
• The Ultimate Power Grab of Comedy
• How to Find the REAL Joke in Your Company
• The Three-Part Formula To Make Tough Ideas Funny
• How to Avoid Death by PowerPoint
• Improving Email with Humor

Judy Carter

LinkedIn

The Comedy Bible

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In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.

• How to Make a User 4.4 Times More Likely to Purchase
• Three Steps to Creating Attention-Grabbing Content for OTTs
• The Simple Drag-and-Drop Tool to Spec Check Your Videos
• Why There Are Big Marketing Opportunities on OTTs
• Video Content Tips to Effectively Reach 80% of the US
• What is the entry level budget for OTT Ads?

Keynes Digital

Easy Tool to Spec Check

LinkedIn

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For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best steps to fixing your marketing strategy today. Discover the checklist you should always use before creating your website as well as the 5 steps to creating a great sales funnel.

• The Lie of the Laptop Lifestyle
• How much time do Social Media Influencers spend on each day?
• Where to Start Fixing Your Strategy
• Definition of an Actual Brand
• Niche VS Focus
• How Your Website is Wasting Money
• The Key Criteria to Great Websites
• Necessary Checklist BEFORE Building a Website
• How to Create an Offer
• The 5 Steps to a Great Sales Funnel

Estie Rand

Get Your Free Gift Today

LinkedIn

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Are you wasting time on social media posts that get no engagement? Do you post the same thing to every single platform? Ian Garlic talks to Audra Brehm, the CEO & Founder of Brehm Media, about the organic social media strategy that actually gets results. She always explains what numbers you should be tracking on your social media and what platforms are best for health and beauty brands.

• Organic Social Media Strategy That Works
• The Toggle Problem That KILLS Your Social Media
• How to Use Organic Social Media as Search Engine Optimization Strategy
• Creating a Social Media Strategy for Your Health and Beauty Brand
• Why are Content Calendars a joke?
• The Analytics Numbers you SHOULD be tracking in your Social
• The Two Platforms that are performing the best for Health and Beauty Brands
• The Timeline for Social Media Success
• Choosing a Great Social Media Agency for Health and Beauty
• The Question Every Brand Should Be Asking

Brehm Media

LinkedIn

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