One challenge channel managers still face is finding time to sit down with partners and develop proper business plans. But it’s not just an issue of time. Channel managers struggle with the skills needed to talk about business goals, document goals and action plans with their partners, and effectively meet to review progress.

To address this challenge, I dusted off the first episode of the Channel Journeys podcast. My guest is Gary Morris, founder and CEO of Successful Channels, who developed an innovative solution to a classic problem – how to increase the performance of channel managers.