Gaslight Roundtable

2020 has been a pretty interesting year. From working remotely, driving to nearly every store to find toilet paper, and wearing masks on a daily, it's been hard to adjust. With all of this, let's take a positive look at the good things 2020 did bring us. Our team will be talking about what we are thankful for on this week's Roundtable!

We're talking about TikTok today - advertising, addictions, who we follow, etc. Tell us who your favorite account is on TikTok!

With COVID-19 changing the way we live in 2020, there are also changes to the way products, services, and promotions are being handled for the holidays this year. Join us as we discuss some of the things we've noticed and learned this year. We're also being reminiscent of the past...

Let's Get Political
We’re going to talk politics for a hot moment, even if you don’t want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in a win for the highest office in the land. But let us understand why and how branding may have played the most important role in determining the future of the country.

See our Blog Post here: https://gaslightcreative.com/lets-get-political/

What’s the payoff for taking creative risks?

For this week’s episode, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there’s a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable often find themselves ahead of the curve. Our team has always steered away from the trend traps, knowing that they won’t make the lasting impacts that we want for our clients. It’s important to note that creative risks can come in the form of your imagery, messaging, values, etc., not just the artwork. They are a balance between staying on brand, being risky enough to be different, but not too much to the point where you are upsetting your target audience.

See our Blog Post here: https://gaslightcreative.com/the-power-of-creative-risks/

What’s the payoff for taking creative risks?

For this week’s episode, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there’s a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable often find themselves ahead of the curve. Our team has always steered away from the trend traps, knowing that they won’t make the lasting impacts that we want for our clients. It’s important to note that creative risks can come in the form of your imagery, messaging, values, etc., not just the artwork. They are a balance between staying on brand, being risky enough to be different, but not too much to the point where you are upsetting your target audience.


See our Blog Post here: https://gaslightcreative.com/the-power-of-creative-risks/

Do you know what it means to be a Laird? We're not 100% sure either... Are you ready to take on the title of Lord or Lady? Join us to hear our thoughts on why we find Highland Titles' creative campaign to become a Laird so intriguing. Maybe you will even learn how to buy your own little piece of Scotland. Tune in to become a Laird and conserve Scotland.

Is Apple a Bully?
Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?

See our Blog Post here: https://gaslightcreative.com/is-apple-a-bully/

Top 5 Reasons to Use Google Analytics
The best part about Google Analytics is the price tag. Google Analytics is totally FREE. You don’t have to be a tech-savvy individual to get set up or make sense of the data. There is some terminology that you may not understand yet, but with a little time and research, you’ll be a data pro in no time.

Search Engine Optimization (SEO) has become a necessity for all websites. Almost everyone is doing it and just to keep from being overshadowed by your competition you’ll need to have some basic SEO performed on your site as well. There are a number of things that can be done to help improve your website for search, things like optimizing code, heading tags, alt tags, adding schema, etc. These are all basic plug-in improvements but did you know that there is an often-overlooked SEO tactic, that is extremely valuable for SEO, and that you can’t simply just ‘do’ to your website? It’s called backlinks and it’s as old as the internet.

See our Blog Post here: https://gaslightcreative.com/backlinks-an-overlooked-seo-tactic/