Randy Belcher, Exec Creative Director at Strategic America, is best known in advertising circles as the co-creator of the Geico Gecko from his days at the Martin Agency. Randy and I did some fun work years after that for Cox Cable and more. Enjoy this chat and hear the perspective from a seasoned creative.

Jake Brady's Patreon! starts at $2/month gets you BONUS content you'll love. Go to https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only. My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. My next Bootcamp is Saturday, December 4th, 2021 in Los Angeles and 10 seats remain. Thanks, Jordan This episode is 48 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm. My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.