Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.

In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.

In this gem, the founder of olive oil brand Kosterina breaks down her DTC toolkit: what's critical and what leads to failure when building a DTC brand today?

Links we chat about:

Kosterina Website

Katina Mountanos Instagram

Female Startup Club - Ecommerce Fundamentals

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