GEN WOW RADIO

Winding down their conversation about the marketing for "It," Rick & Rick pivot to a show that's clearly influenced by Stephen King and 1980's horror movies: "Stranger Things," which returns to Netflix for its second season on October 27. Are you ready to return to the Upside Down? RICK &...

Rick & Rick talk about sentimental TV spots and it sparks a senior moment when they can't quite remember the name of a certain song from years gone by. RICK & RICK CAN'T REMEMBER CLICK HERE TO LISTEN ON ITUNES<<

"It" is a hit. But why? In a podcast recorded during the movie's opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more. But was any of it even necessary? Or was this a movie that was...

Ah, Millennials. As Rick & Rick continue their rants, raves and ruminations on marketing, media and popular culture, they turn their attention to a recent ADWEEK article citing research that finds 44% of Millennials think of their pets as 'starter children.' Anyone who's ever had a child knows just how...

Welcome to 'Rick & Rick Rule the World!' In this all-new Gen Wow podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days. Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing...

In part two of a recent GEN WOW Mobile Marketing Round table, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and...

I'll just come out and say it: Friday's GEN WOW Mobile Marketing Roundtable was nothing short of awesome. Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more. On...

In part two, we hear about how Hubba enables brands to literally customize the message being sent to mobile users based on location, CRM data and other criteria, right at the moment they seek product information. As Ben Zifkin, CEO for the Toronto-based startup, tells us in part one of...

If it delivers on its promise, the word Hubba may soon be on the lips of marketers everywhere. I recently met with Ben Zifkin, CEO for the Toronto-based startup, as he was making fund raising rounds in Palo Alto. We'd chatted via Twitter on-and-off for months and it was nice...

Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising. As longtime readers know, this is a reoccurring theme in my books, THE ON-DEMAND BRAND and BRANDING UNBOUND. In part three of our Fall 2011 mobile marketing roundtable, Jeff...