Red Bull is riding the mobile wave - and Adam Broitman, CEO of New York City-based digital agency Circ.us, is there to help them do it right. While not strictly a mobile marketing agency - Circ.us is complete transmedia - the firm has been highly active in the medium, having...

With apologies to VISA, it's really AMEX that's everywhere you want to be. At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in a special Fall 2011 GEN WOW Mobile Marketing Roundtable. Joining Fajgenbaum: Adam Broitman, chief ringleader for New...

Looks like Glamour magazine's readers seriously "Like" social barcodes. On the heels of part one of my interview with Nicole Skogg, CEO of SpyderLynk, the New York Times posted a story on how her company's "social snaptags" are generating buzz for 25 advertisers in Glamour's big September "Friends" issue. These...

Wasn't it time the lowly QR code got socialized? Leave it to Glamour's big September "Friends" issue to do the job, with 25 big name brands running advertising that feature "social barcodes." As I mentioned on the Jim Blasingame Show/Forbes.com the other day, these social barcodes enable readers to automatically...

Are consumers really ready for targeted TV spots? In the conclusion of my conversation with Visible World CEO Seth Haberman, I ask about the privacy implications of targeted TV commercials. Will consumers feel put off with Internet-style advertising on their television sets? And what does it mean that we've reached...

In part two of my conversation with Visible World CEO Seth Haberman, we hear about how companies like his are targeting TV spots down to not just the zip code level, but to the individual household. It's the latest in "addressable advertising," and it's starting to bring Internet-style ad targeting...

It's been the holy grail of television advertising for decades: the ability to target commercials to individual viewers. It's called "addressable advertising." And its day may finally be here. In my new book, THE ON-DEMAND BRAND, I look at how organizations like Canoe Ventures - a consortium of cable TV...

So which is it: Native apps or Web? That's the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm...

Is location-based marketing really a trend, or just a fad? As our roundtable conversation expands, I broach a hot topic to our panelists - Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile...

Ready for feature-length augmented reality movies and games? In the conclusion of this follow-up to a source interview for the new book THE ON-DEMAND BRAND, Omelet co-founder Steven Amato talks about how AR will impact the film industry, and, of all things, the surprising and the unexpected cross-platform power of...