Who says iFart was all bad? In part three of my conversation with Orabrush CMO Jeff Harmon about the grassroots, social media efforts that Ad Age has placed among the top 10 of the last year, we learn that the popular iFart app inspired Orabrush's own iPhone app - The...

CMO Jeff Harmon is talking "Dirty" - and the secrets to success in online video marketing. In part one of our interview, Harmon talked how his little social media campaign for Orabrush - a product nobody had ever heard of - came to inspire Ad Age to name it one...

Talk about a brush with social media fame. I'm just going to come out and say you're going to going to get a kick out of Jeffrey Harmon, the 28-year-old CMO at Provo, Utah-based Orabrush, and the lively, behind-the-scenes story of how his little social media campaign for a product...

Name a successful digital marketing initiative for Toyota's Scion auto brand, and Adrian Si is likely the man behind it. Second Life? Been there, conquered that - by way of Scion City, where residents can test drive, customize, purchase and drive virtual versions of the Scion xB. But Si certainly...

Final excerpts from my source interview with Prinz Pinakatt, head of interactive marketing for Coca-Cola Europe, for my new book, THE ON-DEMAND BRAND. In this final segment, Pinakatt describes building what he calls "brand love" through integrating traditional and digital marketing - including the hugely successful "Happiness Factory" campaign, an...

In part one, we focused on text-based campaigns and augmented reality. In part two, more on Coca-Cola Europe's perspective on iPhone apps, ad targeting and consumer privacy. (Approx 4:23) ----------------------------------------------------------------------- IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<< "... EXCELLENT ..." “Through persuasive arguments...

It’s no secret Coca-Cola Europe has been at the forefront of the mobile revolution, long having turned the nascent channel into a major sales tool. But more recently, the beverage giant has been launching branding initiatives via mobile to astonishing effect. Two notable projects: The Fanta Stealth Sound System, an...

In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales. In Part 3 we learned about how social media can get shoppers into stores - and keep them there. And in the conclusion of...

For all the attention check-ins and badges get for trying to lure people into stores, high-end cosmetics retailer Sephora is quietly using something comparatively simple - mobile customer reviews - to enhance the actual in-store shopping experience. Indeed, it's no secret that reviews are now a key part of shopping...

In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales. In part three of this exclusive source interview for the new book, THE ON-DEMAND BRAND, Tom Nicholson - the father of social retailing -...