Social branded entertainment may be, quite literally, where it's at. In part one of my conversation with Omelet co-founder Steven Amato, we learned about a new mobile "micro-series" his team is developing for Post Cereal, and a feature film project for Harley Davidson. Omelet, of course, has been a leader...

As former MTV COO Michael J. Wolf once put it to me so well, "There is no business without show business." It's a dictum, of course, that has always been true for all forms of advertising, which live at the intersection of art and commerce, that mythical crossroad at Madison...

Jim Blasingame was gracious enough to host me for a new visit to his show (on-air and at Forbes.com) this morning for a wide-ranging interview that touches on Google's Groupon bid, Foursquare, location-based marketing and top trends in social media for 2011. His show focuses on small business - but...

Ben Relles turned user-generated video into an online comedy empire. In my first source interview with Relles for the new book, THE ON-DEMAND BRAND, we heard about how the "Obama Girl" videos became a social media sensation. Here, in a second source interview recorded just after his site, Barely Political,...

will.i.am has nothing on Ben Relles. The lead singer of the Black Eyed Peas, Am entered briefly into presidential politics during the 2008 presidential election cycle with his "Yes We Can" music video endorsing Barack Obama long before that seemed anything like a sure thing. But Relles, a then-unknown, thirty-two-year-old...

For 2011, it's out with the gimmicks and in with the good stuff when it comes to mobile augmented reality. At least that's the word from Jeff Arbour, SVP of The Hyperfactory, in a follow up conversation to a source interview we did for the new book, THE ON-DEMAND BRAND....

The future of traditional advertising may lay in mobile. In the new book, THE ON-DEMAND BRAND, and also in my first book, BRANDING UNBOUND, I argue that the real power of mobile lies in supercharging the effectiveness of traditional advertising. Simply put, mobile makes everything interactive. Our television ads become...

As the saying goes, there's always an app for that - whatever "that" is. But what makes an app successful? I was recently in New York City to moderate a panel on trends in mobile marketing that featured, among other luminaries, Derek Handley, the kinetic co-founder of The Hyperfactory. For...

Finally, a mobile app for your real social network. There's an interesting article in this morning's New York Times that validates some of the prognostications I recently made to the AMA (and in my new book, THE ON-DEMAND BRAND, available everywhere books are sold) that the next year will see...

Just got word this morning that Orabrush has just passed Sims and Apple to become the second most subscribed YouTube Channel. And today, Orabrush is launching an interactive video featuring Morgan the Dirty Tongue that enables users to make Morgan dance using the numerical keys on their keyboards. If you...