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GEN WOW RADIO
By Rick MathiesonBusiness
GEN WOW RADIO episodes
- Tom Nicholson (Pt 2): ROI From Augmented Reality & Social RetailingIn part one of my interview with Tom Nicholson, we learned about an amazing augmented reality-cum-social media initiative designed to supercharge the in-store shopping experience. In part two of this exclusive source interview for the new book, THE ON-DEMAND BRAND, I ask Nicholson - founder of Icon Nicholson and more...0 min
About GEN WOW RADIO
From the publisher's feed
The Latest in Digital Marketing, from Rick Mathieson, author of THE ON-DEMAND BRAND and BRANDING UNBOUND