Many leaders believe this is the key to becoming fully immune to all future risks—but evading risk forever is just unrealistic.

Risk plays a big part in commercial real estate. To thrive, it’s crucial to adopt a proactive approach to manage risks effectively.

So how can commercial real estate investors thrive in a time of such incredible volatility, change and blindness? How do we thrive amid constant uncertainty and exposure to risk?

On this new episode of the AFIRE Podcast, AFIRE CEO Gunnar Branson sits down with General Stan McChrystal (Ret.), CEO and Chairman of the McChrystal Group, to discuss the risks facing investors during this time of heightened uncertainty in commercial real estate.

As a retired four-star general in the US Army, General McChrystal translates his military training to educate leaders in commercial real estate on how to employ a proactive approach to managing risks instead of steering clear of possible failures.

There’s this “unwillingness to be realistic about risk,” says McChrystal. “As a consequence, when you try to mitigate risk to zero, it takes so long that you’ve priced yourself out of the option.”

In this riveting conversation about risk, General McChrystal walks us through what’s considered effective communication, how avoiding mistakes amounts to the first blunder, and how to fight back against our inclination to avoid risk.

https://www.afire.org/podcast/202403cast