Generating Demand: Stories from the B2B Trenches

In this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.

Some marketers think of PR and earned media only as awareness and brand building. Here, Jodi Bart shares an exceptional success story of using PR to drive demand, and how she approaches working with her clients. Plus, she shares a few recommended resources you don't want to miss.

The MQL is at the heart of demand generation. In this episode, Jamie shares her story on how she built a winning campaign to drive MQLs - only to find out that they weren't converting. Listen in for her advice on what to do when the MQL definition isn't strong enough to drive opportunities, plus grab her top-notch recommended resources.

One secret to growth is building repeatable and scalable processes. Here John Johansen shares a story of a wildly successful campaign that simply was not able to repeat and scale - and how you can watch for this pitfall. He also shares a success story, how he was able to take one small effort, and repeat it over and over to scale it into one of their best-performing efforts. Plus, he shares two classic recommended resources you need to know.

In this episode, Heather shares her perspective on the law of attraction and its importance in creating inbound demand, the importance of giving away value to the market - no strings attached - and why creating a personal brand should be on the to-do list of each marketer.

In this episode, Mitch explores the relationship between brand and demand generation (or is it brand versus demand?) and discusses the fatal flaw of going directly from brainstorm to execution mode. He discusses how to do market research and best practices for a wildly successful interactive brand experience that also drives demand.

Anna discusses best practices with lead models, content syndication, and marketing operations alignment with demand generation teams. Listen in to pick up her great tips!

In this podcast, Kasey shares a story of carving out new partner marketing channels, and the trials and tribulations she experienced along the way.

In this episode, Nicole shares how she empowered her Marketing department, which was over budget and not achieving goals, to achieving or exceeding KPIs for more than six quarters in a row - and even took the company through IPO.

It is said that content is king. Here Sam Chapman shares two stories of video content, and how he leveraged it to drive all stages of the sales funnel. Plus, he shares two unexpected recommended resources you don't want to miss.