How will generative AI impact games? According to Unity CEO John Riccitiello, it will massively grow the industry, speed development by a factor of 2-3X, and enable much smarter, more realistic gameplay.

In a crosspost from his TechFirst podcast, Growth Masterminds host John Koetsier chats with Riccitiello about generative AI in game creation, world building, but also in realtime gameplay.

The impacts on NPCs, on immersive experiences, and on richness of the artificial worlds game developers create will be massive.

Plus, Riccitiello drops some news about an AI engine that Unity has been working on for over 5 years ... and is currently present in over 4 billion devices globally.