Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com.

Today I'm diving into one of my favorite topics from the book: Generosity Marketing.

We call this chapter "The Generosity Charm" because, truly, this is where the magic starts