Earthlings, meet Gene Bouck, the mad scientist from the late Genetic Brewing in Florida.

Gene started as a home brewer, like many of you. Gene dreamed of the freedom of entrepreneurship like many of us. And, as part of an ever-increasing pool of dead and dying breweries, Gene watched his brewery suffer and die.

The goal of this podcast has always been open and honest conversation with people who’ve been there. People who’ve put their futures on the line in an attempt to craft something beautiful. Gene’s story is hard to hear. There’s anger and pain and disillusionment. I’ve been right where he was and it was hard for me to ask some of the things I had to.

But it’s part of the story of American craft beer, particularly in 2022. It may be your future, it may be your past. Hell, it might just be something compelling to listen to while you work in an industry that doesn’t chew up and spit out its producers.

No matter who you are, where you come from or what you love, please keep in mind all that Gene gave to keep his business alive. And remember that every brewery near you is somewhere on a similar timeline - so go spend some money with them.

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