The Sunday Times GenNext event in partnership with Yellowwood, now in its 18th year, is the leading annual youth brand preference and consumer behaviour event. Join Lebang Kgosana - in conversation with Nolitha Mkhwanazi, the Head of Youth strategy at Yellowwood. Nolitha sheds some light on the 2022 Sunday Times GenNext survey insights, and how brands can connect to the youth in a meaningful and effective way.