The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September). Sbusiso Kumalo, Chief Marketing Officer at African Bank, chats to Lebang Kgosana about the importance of such an event, and why African Bank has chosen to participate.