The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September). Mayur (Miles) Bhana, the General Manager of Marketing at Mercedes-Benz, chats to Lebang Kgosana about the importance that the Mercedes-Benz brand places on the youth market.