What are the biggest opportunities for PR to influence AI search results? PRWeek’s latest Beyond the Noise podcast delves into the topic.

Our guests this week are Ashley Wallace Jones, vice president of integrated marketing at PAN Communications; and Paul Stollery, co-founder and creative director at Hard Numbers.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

On this week’s episode, the guests discuss Generative Engine Optimisation (GEO) – the next iteration of SEO, hailed by some as a “goldmine” for PR.

Interviewed by PRWeek UK’s deputy news editor Evie Barrett, the pair share their predictions for AI-search optimisation’s impact on the PR industry in years to come, and how those who haven’t yet started working in GEO can begin to do so.

They also discuss PR’s use of AI more broadly, explaining how the industry could currently be in an “AI hype cycle”.

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