Our 2023 GEO Report revealed that across the Sub-Saharan African region, centralized exchanges are the most-used platform type, facilitating over half of all transaction volume and in this episode, Ian Andrews (CMO, Chainalysis) speaks to an expert on the ground, Marius Reitz (General Manager Africa, Luno), to understand what's driving this grass-root adoption. 

Marius shares his early journey into the crypto industry and discusses the challenges and opportunities in the African market. He highlights the importance of education and the need for regulatory clarity and collaboration between the crypto industry and regulators, in order for growth and stability in the market. 

He also identifies the rise of peer-to-peer trading, and the potential for real-world asset tokenization and how Luno’s products and services continue to evolve to meet the needs of its customers and expand its presence in the African market.

• (2:09) - Marius's chance encounter with cryptocurrency and decision to join Luno

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

• Website:  Luno aims to be one of the most compliant crypto investment platforms in the world

• Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 

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