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Geoff Shames has been in the game for over a decade, helping shape the marketing strategy behind some of the biggest names in bass music. From launching the marketing division at Circle Talent Agency (which later became UTA) to running his own digital agency, Geoff is a master at helping artists build their brands and following. 

In this episode, we dive deep into the real strategies artists can use to grow their audience — from running ads to creating engaging content and everything in between.

We get into:

• How to use lookalike audiences and retargeting to grow beyond your current fanbase
• Why so many artists waste money on ads — and how to do it right
• What makes a brand “stick” — and how to become instantly recognizable
• How to think about content, aesthetic, and social presence like a real business

This is a no-fluff breakdown of what works (and what doesn’t) when it comes to building a real career in electronic music today.

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🎧 Want to work with me directly to grow your audience and brand?
 Book a free strategy call here: https://www.nikcherwink.com

📲 Follow Geoff: @geoffshames
📲 Follow Nik: @nikcherwink