Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of starting a beverage company in a highly competitive market.