Gerald Roliz — author of The Pharmaceutical Myth — pulls back the curtain on the pharmaceutical sales industry, revealing how he was trained to use fear, pressure, and gifts to “buy out” doctors who would prescribe the medications he represented. Plus, what made him walk away from it all to help people heal naturally.

Here's what we talked about:

2:00 – How dreams of becoming a doctor led Gerald to a company car and unlimited expense account as a pharma rep.

6:30 – Selling pharmaceuticals: how the industry teaches drug reps to spin side effects for better sales.

15:04 – How doctors are being bought out and why the pharma industry gets away with calling bribes “gifts.” Plus, the one “gift” that makes Gerald want to throw up on UW Radio!

17:55 – Have you seen a Pharma rep in your doc’s office? What this could mean and why you should start asking questions about it!

22:59 – More marketing tools and tricks used by the Pharma industry to keep close contact with doctors…and why there isn’t much your doc can do about it.

26:16 – Doctor-induced diseases or drug side-effects? What the difference is and how patients can reduce prescription drug use to avoid both.

32:22 – Gerald’s personal experience with “biochemical weapons” as treatment that powers his current passion for health.

38:20 – The $600 dinner that changed Gerald’s mind about pharmaceutical sales and how he finally forced him to plan his exit from the industry.

44:54 – The 3 major risks of medications and the best ways to support yourself or loved ones to become drug-free.

49:43 – The impact of our health habits on generations to come and what we can do to move closer to experiencing optimal health.

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Hosted by Sean Croxton of Underground Wellness.