Gert Mellak Podcast

In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and lead generation contexts.

A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.

Podcast Highlights:

00:01 Prologue

00:33 Introduction of the topic

00:52 What is the difference between conversions for different projects within an organization?

02:25 How do you define soft conversion for an e-commerce site and a lead generation site?

05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert

06:30 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how to use tools like Google Analytics and Google Search Console for insights, segmenting data correctly, and understanding user behavior to improve website performance.

When doing SEO strategies, you can base your decisions through the data that is available to you. There is a lot of data that you can collect and you can work with, but one needs to be very careful in analyzing and segmenting the data correctly. It is also important to cross-reference the data that is extracted from two data sources - Google Analytics and Google Search Console. Both work differently, but they compliment each other.

Podcast Highlights:

00:01 Prologue

01:04 Introduction of the topic

01:39 When compared to traditional marketing, what's the big advantage of digital marketing?

02:09 What do we mean by data-driven SEO?

03:15 When performing analytics, what kind of information can be extracted from Google Analytics and Google Search Console?

04:29 How does one correctly interpret the user behavior metrics using data-driven SEO strategies?

06:23 Ending CTA

07:04 End

Resources:

An app that will help you make the right decision for your SEO -

https://seoleverage.com/app/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 82 of the SEOLeverage Podcast, Gert Mellak discusses the importance of branding on Google. He highlights the role of reputation management, ensuring that your brand appears positively in search results. The episode covers strategies to enhance your online image, such as using social media, building links, and leveraging keywords.

It is very important that you focus on reputation management and that it is monitored actively. You can have the best ranking but when people check you out and they find old reviews that are not very encouraging to make a decision to purchase, that ranking is of no use. It is definitely important that your branding in Google is in line with the image that you represent.

Podcast Highlights:

00:01 Prologue

00:44 An app that was just recently launched by SEOLeverage.com

01:27 Introduction of the topic

01:44 In SEO, what does branding actually mean?

02:40 Why is it important to pay attention to how your brand comes up in Google search?

03:58 What can you do if you want to push your article in terms of SEO?

06:10 Why is reputation management important for the image that you want to represent?

07:15 End

Resources:

An app that will help you make the right decision for your SEO -

https://seoleverage.com/app/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 81 of the SEOLeverage Podcast, Gert Mellak explores the thought process of search users. He emphasizes the importance of aligning website content with search intent to enhance user satisfaction and improve SEO rankings. The episode discusses strategies to create valuable, user-focused content that meets the needs of searchers and encourages engagement.

It is really important to dive into the minds of the searchers in order for you to put up something in your site that will be the answer to their searches. Sometimes the content that you put out there in your site is very hard for people to consume. Consider giving more value so that searchers will be more willing to consider checking in your opt ins and will likely to consume more content from you in the future

Podcast Highlights:

00:01 Prologue

00:56 Introduction of the topic

01:41 In order for your content to be found by the searcher, what do you need to have?

02:59 What is search intent?

03:58 In what ways can a searcher be happy about their search results?

05:42 Ending CTA

05:55 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 80 of the SEOLeverage Podcast, Gert Mellak and Kurt Philip discuss actionable conversion rate optimization (CRO) strategies. They explore optimizing website elements like call-to-action buttons, lead magnets, and user experience, regardless of website traffic volume. The episode emphasizes practical steps for improving conversion rates and the importance of a well-designed website.

In today's episode of SEOLeverage Podcast, Gert will have a very informative conversation with the CRO guy, Kurt Philips of Convertica.co.

Business owners with online businesses often do not focus on conversion because they think that they have a product or products that people are looking for already and do not need lead generation in order to convert. This kind of inattentiveness to conversion also transcends to their website, such that there is no real call to action or where might people get in touch with them. Sometimes, too, they are rigid in giving out the fastest way of communication which is an email address, by asking people to fill out a long crappy contact form.

Well, even if you don't fall into the level of 10,000 visitors a month or at least 3000 in lead generation, you can still do Conversion Rate Optimization (CRO). Just listen until the end for insights from both Gert and Kurt and towards the end, if you feel that you may need to contact anyone of them, their contact details are mentioned. Enjoy!

Podcast Highlights:

00:01 Prologue

01:06 Introduction of the guest, Kurt Philip

02:42 Kurt Philip's journey from SEO to CRO

04:18 How did Philip's former apprentice become a partner in the company?

05:36 When is the best time to consider engaging in a CRO agency?

07:29 What can be done to improve the conversion rate if client's do not get to the level of 10,000 visitors a month or at least 3000 in lead generation?

09:38 The problems with websites created using free templates and themes.

13:20 Why is CRO not in the minds of most online businesses and is not set up in their websites? (...and don't even have tracking analytics software installed)

17:08 How do you go about lead magnets to start converting?

19:58 Which is the more feasible way in helping clients convert - giving guarantees and refunds or continue testing until the goal is reached?

21:30 How does Convertica strategize on testing ideas or brainstorm on a particular project for clients?

23:31 What are the characteristics of a good lead magnet and will prompt people to readily give their email addresses?

29:04 If you are offering different services, what is a good way to communicate each of your offers so that people don't get confused?

29:49 Gert gave a recap of the topics discussed.

31:21 Where to connect with Kurt Philip?

31:49 End

Resources:

All-In-One Marketing Automation Platform - https://bentonow.com/

Performance Evaluation Review software - https://www.sigmetrics.org/

Connect with Kurt Philip

Website - https://convertica.co/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 79 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specific to the real estate industry. He discusses the importance of targeting specific keywords rather than generic terms, optimizing for local SEO, and managing outdated listings on websites. The episode emphasizes using relevant backlinks and structured data to enhance local search relevance.

SEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting.

For example, if your keywords will be too generic as 'Real Estate Miami', most likely you'll have plenty of competition out there. In order for you to rank, you can go as specific as you can with, e.g. 'Beach house for sale in Miami' or 'Two bedroom house for rent in Miami'. Being specific will actually move the needle in real estate across all environments. Learn how to proactively rank your property listings by going specific that will match the right categories people are searching for, in this episode of SEO Leverage Podcast.

Podcast Highlights:

00:01 Prologue

00:52 Introduction of the topic

01:02 How does search for Real Estate work on the local level?

02:10 What needs to be done for past listings that are either already released a long time, sold or leased out but are still on the website?

03:35 Going for big generic terms or going too generic in targeting can become a disadvantage for real estate companies. (...What can they do so that they don't get huge competition on search queries?)

0516 What are the two things that are important for local SEO relevance?

07:11 Ending CTA

07:43 End

Resources:

Information for Structured Data on the Internet - https://schema.org/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 78 of the SEOLeverage Podcast, Gert Mellak focuses on prioritizing effective SEO strategies amidst the overwhelming information available. He emphasizes the importance of setting clear goals, using data-driven approaches over gut feelings, and leveraging tools like the SEOLeverage app to optimize efforts. The episode provides guidance on where to focus your SEO investment for maximum impact.

Today there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won't know if it really works. So instead of spending a fortune on things that you have just come across or read on the internet, why not focus on things that actually mattered - the ones that have already been proven to work. Like a tool that will help you figure out where the focus really needs to be. Listen to this episode to get more information on this application by SEO Leverage.

Podcast Highlights:

00:01 Prologue

01:12 Introduction of the topic

01:58 Random choices that are available to focus on SEO, but do they really matter?

02:30 An SEO Leverage App that uses data from Google and can increase leads, sales, traffic, and brand awareness.

05:15 Ending CTA

05:30 End

Resources:

Sign up for the FREE Action Plan:

https://seoleverage.com/free-consult/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 77 of the SEOLeverage Podcast, Gert Mellak highlights common time-wasting activities in SEO and suggests more effective alternatives. He discusses the pitfalls of publishing content frequently without focus, over-relying on SEO plugins, and the importance of quality over quantity. The episode provides actionable advice on optimizing efforts to achieve better SEO results.

I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO. But really the bottom line is with Google - what they think is relevant and which is in line with what users actually want. As you know, Google adjusts to changing user behavior such that the content you write today, needs to be rewritten or refreshed, as in the case of search on virus, pre and post-Covid.

In this episode, Gert highlights the three biggest SEO time-wasting activities that you can monitor and get rid of in order to ensure that whatever resources you dedicate to SEO are really well invested.

Podcast Highlights:

00:01 Prologue

00:43 Introduction of the episode

02:07 Time waster #1 - Publishing content every week (Quantity over Quality)

02:35 Why does Google not need fresh content every week? (...Why is it important to make sure that articles are relevant and in line with what Google users actually want?)

04:33 Time waster #2 - SEO plugins (Why having your plugin showing all the ticks in green doesn't automatically guarantee that you have everything done for SEO?)

08:19 Time waster # 3 - Publishing fresh content all the time (...Instead of making sure that existing content has a proper structure)

10:10 Ending CTA

10:33 End

Resources:

SEO Tools

Yoast plugins - https://yoast.com/

RankMath Plugins - https://rankmath.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 76 of the SEOLeverage Podcast, Gert Mellak explores why SEO results often take a long time, discussing the impact of competition, content quality, and Google's evolving algorithms. He emphasizes the importance of patience and consistent effort in achieving SEO success.

Some people think that if they tweak and optimize their SEO campaign they will get almost instant results. The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results. You cannot simply push out content and expect it to rank instantly on page one. To a very few, it can happen, but it just shows that they have a very high authority status already, and have undoubtedly been doing quite a few things right. So to make sure that you are doing things right, make sure to listen until the end to get some guidelines and steps to ensure that SEO doesn't take longer than it has to.

Podcast Highlights:

00:01 Prologue

00:42 SEO Intro

00:52 Introduction of the topic

01:45 Beginning CTA

02:28 What happens when you push new content on your website? (...What do we need to consider when writing new content?)

03:51 How does Google process newly discovered contents?

04:30 Why is it important that your content is correctly linked to the relevant context within your website?

05:19 Why does competition play a big part on why SEO takes longer to see results?

06:07 What are the other external factors that can impact Google's algorithm as they pick up signals from all over the world?

07:48 The three ways in order to make sure that SEO does not take longer than it has to be.

09:59 Ending CTA

10:43 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 75 of the SEOLeverage Podcast, Gert Mellak talks with James Scherer about SEO strategies for SaaS companies. They discuss the differences in content marketing approaches between SaaS firms and smaller businesses, focusing on the importance of a structured content strategy, internal linking, and handling content decay.

There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this. Small-sized businesses, on the other hand, will create content that is more targeted and intentional.

This is a very, very interesting episode where Gert talks to James Scherer, the VP for Growth at codeless.io. Many significant nuggets can be learned from listening to this episode which essentially can push the ranking of your site to page one.

Podcast Highlights:

00:01 Prologue

00:41 SEO Intro

00:51 Introduction of the guest

01:38 The background of James Scherer, his love for content marketing and how he became the VP for Growth at codeless.io.

08:20 How is the team of James Scherer able to manage writing 75 articles per month?

11:03 What is the planning process for topic selection at monday.com?

14:05 Besides the planning process, breaking up categories and doing analysis, what else could be some takeaways from an enterprise level content strategy?

17:31 How do SaaS and B2B businesses view content across different platforms and are these completely different that need to be dealt with separately?

22:42 Is there any significant value in videos for an ongoing optimization that would have the same effect as you would for SEO for content marketing?

23:55 The difference on how James and Gert view transcriptions or AI generated content in general.

28:31 How do you go about creating and/or developing a content strategy? (...How do you use the Pareto Principle?)

31:18 What is domain authority and how can it identify what will actually rank for both the pillars and supporting content? (...What needs to be done if only the support content is ranking but the pillars aren't?)

33:18 Why is internal linking strategy important for your ranking?

36:51 What do you need to consider in doing pillar analysis?

39:17 How does content decay play into a content strategy when you see that content slips down in traffic and becomes less relevant? (...What do you do about it?)

46:56 Where to connect with James Scherer?

47:19 End

Resources:

Content ranking tool - https://surferseo.com/

Connect with James Scherer:

Website - https://codeless.io/

Email - [email protected]

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]