Gert Mellak Podcast

In episode 74 of the SEOLeverage Podcast, Gert Mellak discusses the importance of SEO experiments to understand what strategies work best for specific websites. He provides a framework for conducting these experiments, including steps like selecting sample URLs and evaluating results. The episode emphasizes the value of testing in adapting to Google's constantly changing algorithms.

Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually can bring you to the next level. But even so after doing the changes, we cannot expect Google to give you the results immediately. It will take time. Going to page one in ranking will naturally take time if you are currently ranking from page five.

Podcast Highlights:

00:01 Prologue

01:16 Beginning CTA

01:33 Introduction of the topic

01:43 Why is it important not to disregard SEO Experiments in relation to Google's algorithm?

02:56 What is it that SEO Leverage does when it comes to testing different websites?

03:24 SEO Leverage's framework for SEO experiments, what are the things you need to consider?

05:02 How long will it take Google to return results given that SEO experiments are already underway on the site?

06:28 In order to get the best results on SEO experiments, what are the steps that need to be done?

07:52 Ending CTA

08:14 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist for a smooth transition. Gert emphasizes the importance of thorough planning and expert guidance to maintain SEO performance during migrations.

Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status. It is understandable, though, that Google's response to a site will be very different for the relaunched new version. In the same way, it is also common for Google to change the ranking slightly downwards until they slowly see how users react.

Podcast Highlights:

00:01 Prologue

00:34 Introduction of the topic

01:11 Beginning CTA

01:45 Why is there a need to be careful when doing migrations?

02:30 What are the first steps that SEO Leverage does when doing migrations?

03:24 How does Google react upon seeing a newly migrated page or a relaunched new version?

05:03 Why is it important to secure a trusted and expert person or agency to help in the migration process?

05:28 How should you proceed if you need assistance in the migration process?

06:35 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 72 of the SEOLeverage Podcast, Gert Mellak presents an SEO case study focusing on a company in the tourism industry. He discusses strategies like structuring a website, strategic link placement, and targeting the right URLs to enhance search engine rankings and drive traffic to sales funnels.

Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it are the strategic placement of links and targeting of the right URLs, you will be able to see amazing results, such as getting on page one in ranking in Search and increased traffic to your sales funnel.

Podcast Highlights:

00:01 Prologue

00:38 Introduction of the topic

01:08 An overview of the company in the tourism industry that wants to launch a Spanish website and drive traffic to their sales funnels.

02:05 What steps did Gert Mellak and his team at SEO Leverage take to develop the company's website?

03:20 With the website structure established and the link-building strategies in place, what results did they get?

04:29 Ending CTA

04:59 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 71 of the SEOLeverage Podcast, Gert Mellak examines the balance between quantity and quality in SEO. He explores how producing more content can benefit new websites, while also emphasizing the importance of high-quality content to meet Google's standards and improve rankings. The episode highlights the need for a strategic approach to content creation.

At first thought, when asked to choose between quantity and quality, you would choose the latter, wouldn't you? But it is definitely different with SEO especially if you are just starting to build up your site. How important quality versus quantity is really determined by what you want to achieve. There are also many factors to consider, but more importantly making sure they're in line with what Google wants to rank. It is crucial to find the right balance between quantity and quality for your website.

Podcast Highlights:

00:01 Prologue

01:17 What makes SEO an important channel that can drive traffic and sales?

02:28 Why is it important to strike a balance between having a large quantity of content or a high quality of content?

04:26 Google also considers the quantity of links when sending signals, why is that?

05:34 What are the benefits of opting for quantity during the early stages of website development?

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 70 of the SEOLeverage Podcast, Gert Mellak talks with email marketing expert Liz Wilcox. They explore strategies for building and optimizing email lists, making email marketing engaging, and effectively using storytelling. The episode emphasizes understanding audience needs and using a personal touch in campaigns.

Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It's a way where you can connect with people, to put a personal touch in your branding and for people to relate with campaigns that are not really the core of your business.

Gert has a very interesting conversation with travel blogger turned email strategist, Liz Wilcox and was able to weigh in on the theme of this podcast episode, "People buy when they're ready, not when they're selling." After listening to this one, perhaps you'll now consider email marketing to be your favorite marketing strategy.

Podcast Highlights:

00:01 Prologue

01:05 Introduction and welcoming of guest, Liz Wilcox

02:04 Background of Liz Wilcox and how she ended up being an email strategist.

04:58 What prompted Lisa Wilcox to write the book, "Tales from the Black Tank: A Collection of Hilariously Crappy RV Stories" and how it made $7,000 in the first 90 days?

06:16 How can you start building an email list and optimize your opt-ins?

11:25 What are some ways that you can make email marketing fun and easy? (...What is an email staircase?)

14:45 How do you turn someone to be a follower or a 'friend', someone who may have the same interest as yours?

19:08 What makes storytelling such an effective strategy for connecting people to you, and what should your storytelling framework consist of?

23:25 Is segmentation of content necessary so that it is consumed not by your entire email list but only ideal clients?

29:40 Why do big corporations run campaigns that have a personal touch, one that's leading to the brand's personality, visions and values?

33:29 Recap of the discussion from Gert

36:38 What are the two important mindsets that can serve as a guide when sending out emails?

37:19 Ending CTA and End

Resources:

Past episode of Gert Mellak with John Ainsworth -

https://seoleverage.com/podcast/066-paid-marketing-funnels-for-course-creators-with-john-ainsworth/

Connect with Liz Wilcox:

Website: https://lizwilcox.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 69 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specifically for consultants. He discusses building trust with clients, presenting content effectively, and the importance of clear calls to action for conversions. The episode highlights how consultants can leverage SEO to enhance their online visibility and client engagement.

A consultant, in general, is an expert on a particular field, and an SEO consultant is no different. They have expertise based on years of experience and proven methodologies working on SEO strategies for clients. It is imperative that you as a business owner and the SEO consultant you hire have mutual trust in one another. As a show of trust, you will have to implement their advice, otherwise don't hire one at all.

Podcast Highlights:

00:01 Prologue

01:08 What is the job of an SEO consultant?

01:48 Why do client's need to trust the consultants enough to implement their advice?

02:24 What can consultants do to get that trust from clients?

04:18 In what ways should a content be presented to people and what part of the site structure or social media platform should that piece of content be placed?

06:29 How can a 'Call to Action' lead to conversion?

07:38 Ending CTA and End

Resources:

Download the free book - The ERICA Framework

https://seoleverage.com/books/erica/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 68 of the SEOLeverage Podcast, Gert Mellak shares strategies for scaling website traffic using long articles. He discusses how to optimize these articles by breaking them into smaller, targeted pieces and leveraging internal linking. The episode emphasizes the importance of understanding the 80/20 rule in content effectiveness.

Long articles, although providing so many values, will not be beneficial if they remain unsearched for. They become stagnant and don't do absolutely anything for the website's traffic. In this short episode, Gert will provide useful advice on how to turn these long articles to mini-articles that will shine and be visible to respective search queries.

Podcast Highlights:

00:01 Prologue

01:10 What is the Pareto Principle and what is its correlation to the traffic coming to your website?

02:27 Why can't long form articles help your site grow? (...What needs to be done about it?)

03:44 A bonus tip regarding creating links.

04:08 Call to action to help scale traffic to your site

04:30 End

Resources:

Download the free book - The ERICA Framework

https://seoleverage.com/books/erica/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 67 of the SEOLeverage Podcast, Gert Mellak discusses the concept of "Time Equals Insights" in SEO. He emphasizes the importance of thorough research and development to tailor strategies that align with a business's specific needs. The episode highlights how understanding and analyzing data over time can lead to actionable steps and better SEO outcomes.

If you have someone doing the SEO for your business, it is of utmost importance that they know everything about your business. The insights that they have gathered on your business will serve as a guide for them to come up with strategies to leverage SEO for your lead generation, brand awareness or whatever goal you have in mind.

Podcast Highlights:

00:01 Prologue

01:13 The importance of Research & Development and having a dedicated R&D person to handle the analysis in preparation for SEO strategies.

03:33 A real experience of a client that has achieved a six-figure income for seven straight years after undertaking the analytics process.

03:55 How does Time equals Insights in formulating specific and actionable steps for a client's success?

05:35 Ending call to action

06:10 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 66 of the SEOLeverage Podcast, Gert Mellak interviews John Ainsworth, a funnel expert, about using paid marketing funnels to increase conversions for course creators. They discuss optimizing email lists, using lead magnets effectively, and creating structured sales funnels. The episode emphasizes practical strategies to boost revenue from online courses.

If you are just relying on the traffic that goes into your website for people to buy your course, most likely you are missing out on the big opportunity to convert the traffic into someone actually buying. To even bring them into your website and have them choose to buy it at a higher price is a slim chance.

You need to convert that traffic into new email subscribers and from there, people will know what they would gain or the logic into buying your product or course. And if you have a large following from the social media platforms where you are active, you would want to get more of those people into your email list, as well. An interesting conversation between Gert and John Ainsworth, a funnel expert, about how to 5x your conversion.

Podcast Highlights:

00:00 Prologue

02:11 John Ainsworth background in creating funnels and courses.

05:28 The three problematic elements where people have enough traffic, but don't convert that traffic into email subscribers.

The three simple things people can do to increase the number of their email subscribers:

06:46 No 1 - Turning off double opt in.

09:43 No 2 - Show lead magnet more often on the site.

14:07 No 3 - Pointing to your lead magnet more often from social media platforms where you have a good number of following.

17:58 How can course creators extract better revenue from their courses, using the structure of six emails - gain, logic, fear, going, going, gone?

22:46 Recap

24:37 John Ainsworth advice when working with people to convert more traffic to their email list. (...It's not about creating new courses or how long they have had their course.)

28:21 How can people get the most revenue from what they are offering? (...What is an order bump?)

32:28 Where can people learn to create extra revenue for their business?

33:30 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Previous episode mentioned in the podcast with guest Quinn Zeda:

https://seoleverage.com/podcast/060-real-life-user-experience-tracking-with-quinn-zeda/

Get your FREE funnel review analysis here:

https://datadrivenmarketing.co/calculator/

Connect with John Ainsworth:

Website: https://datadrivenmarketing.co/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 65 of the SEOLeverage Podcast, Gert Mellak focuses on SEO strategies tailored for service providers. He discusses the importance of intent-driven content and leveraging customer service insights to create relevant blog posts. The episode offers practical tips for optimizing visibility and attracting potential clients through effective SEO practices.

What kind of content will bring in the right people to your business? This is often a hard question to start, more so if you are a service provider. Running out of content is a common predicament especially if your purpose in creating content is to publish it on social media. Very often, we lose sight of what kind of content will rank according to Google's standard. It does not necessarily follow that when your content works great in social media, it will also rank in Google Search.

Podcast Highlights:

00:01 Prologue

01:12 Introduction of the topic

01:56 What are the common problems service providers face when creating content for their business?

02:52 Some guidelines for creating effective content.

04:54 Why are leads from a content very valuable?

05:18 What is 'the one question per blog' strategy in order not to run out of content ideas?

06:08 Example of questions that goes to your customer service team and can be added to the list of topics to write about.

06:44 Why is it necessary to ensure that your content will meet Google's expectations in order to succeed in SEO?

07:59 What makes the Customer Service team an excellent source of information for a content to write about?

08:59 Call to action to leverage on SEO for your content.

09:54 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]