Gert Mellak Podcast

In episode 64 of the SEOLeverage Podcast, Gert Mellak addresses the risks of relying solely on Facebook ads for marketing. He discusses the benefits of diversifying digital marketing strategies, including SEO and email marketing, to ensure consistent and reliable customer engagement and traffic.

Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels available so you don't just have to rely on just one channel like Facebook ads.

Podcast Highlights:

00:01 Prologue

00:57 Introduction of the topic

02:56 The difference between Facebook Ads and SEO.

04:56 Why should your business not rely on Facebook ads alone?

06:31 The importance of having an email marketing system in place. (...How to get email addresses through SEO?)

09:08 Call to Action

09:33 End

Resources:

The ERICA SEO Framework: https://seoleverage.com/seo-consulting/

Active Campaign - https://www.activecampaign.com/

Ontraport - https://ontraport.com/

MailChimp - https://mailchimp.com/

ConvertKit - https://convertkit.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 63 of the SEOLeverage Podcast, Gert Mellak addresses a common question: "When can I stop my SEO efforts?" He explains that SEO is an ongoing process and stopping it can lead to a loss of rankings due to competitors' efforts. Gert suggests maintaining SEO practices even after reaching desired results to ensure continued visibility and growth.

Now that your goal to make it to the top of Search Engine Results Pages for the products or services that you offer has been reached, can you stop doing SEO altogether and still keep your place in the rankings?

Many may assume that once they have reached the top of the search engine rankings, the work is done. That is a very wrong assumption because competition is tough and before you know it, someone has already overtaken your place in the top ranking.

Podcast Highlights:

00:01 Prologue

00:39 Introduction of the episode topic

01:47 How is maintaining rankings possible through continuous SEO commitment?

02:40 The experience of Gert's clients who actually saw their competitors take over their top position.

04:14 Why is it important to have an SEO agency watching over your SEO and maintaining your ranking?

05:56 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 62 of the SEOLeverage Podcast, Gert Mellak discusses how online course creators can use SEO to enhance their visibility and attract more students. He emphasizes the importance of valuable content, keyword research, and building trust through lead magnets. The episode provides actionable tips for leveraging SEO to boost course sales.

Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site.

SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let's delve in.

Podcast Highlights:

00:01 Prologue

00:41 Two things that Gert realised with the kind of clientele his agency, SEO Leverage have.

02:01 Introduction of the topic on the role of SEO for online course creators.

02:18 Working backwards, what are the ways that made people interact with you before deciding to purchase? (...How does SEO come into play when people decide that an online course is the right one for them?)

04:42 How does Google decide whether to send free traffic to your website?

06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google?

08:19 What is the next logical step and how to build up that trust in your lead magnets?

11:28 Recap

13:01 End

Resources:

Previous episode mentioned - Episode 056 - How to Improve Your Lead Magnet

https://seoleverage.com/podcast/056-how-to-improve-your-lead-magnet/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 61 of the SEOLeverage Podcast, Gert Mellak discusses the myth of "guaranteed rankings" on Google. He explains why reputable SEO agencies avoid making such promises due to the unpredictable nature of Google's algorithms and the competitive landscape. The episode advises choosing agencies that focus on sustainable, ethical SEO practices rather than quick, dubious fixes.

When an SEO agency comes to you and guarantees to bring your website to page one in the different search engines, Google in particular, I would strongly advise you not to believe in the guarantees they are selling. It's really never guaranteed because you can't have control of the several elements that are present in the macro scenario. Look for an agency who would offer a slow and steady approach rather than go with some doing scammy techniques in the system.

Get honest-to-goodness advice from this episode with regards to rankings and more informative materials from past and future episodes of the SEOLeverage Podcast.

Podcast Highlights:

00:00 Prologue

01:21 Introduction of the topic

01:56 The importance of understanding why there is no such thing as guaranteed ranking in SEO.

02:36 What is SEO Leverage and why their approach is different from the other SEO agencies out there?

04:53 The reasons why SEO ranking is never guaranteed? (...Why you cannot rely on false claims from other SEO agencies?

08:10 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 60 of the SEOLeverage Podcast, Gert Mellak interviews Quinn Zeda on real-life user experience tracking. They discuss how businesses can use user testing to understand and improve their websites, making them more user-friendly and effective. The conversation covers practical methods and insights for enhancing customer experiences and optimizing conversions.

Getting people who would be a likely fit for your website and making them realize that is relevant to them is really very hard to do. Consumers these days are increasingly choosing businesses based on their experiences with them and in order to maintain search rankings, you'll need to focus on user experience.

The conversation between Gert Mellak and Quinn Zeda in this episode will show website owners and business owners that with User Testing, they can emulate user experience and do something about it at a fraction of the cost.

Podcast Highlights:

00:00 Prologue

01:28 Introduction of the topic with guest, User Tracking Expert, Quinn Zeda

02:00 How Quinn Zeda and Gert Mellak got connected?

01:27 A backgrounder of Quinn Zeda and how the pandemic led to her to launch Conversion Crimes?

06:10 Gert Mellak's user experience on the testing platform of Quinn. (...Why do people get sidetracked when on a certain page of a website when it's not what they came for?)

09:18 When should a business or website owner consider user testing for their website?

12:32 Testing regularly and keeping track of other outside factors, such as technological developments, are important.

14:50 How does Quinn find people to do the user testing process and what kind of training do they undergo to onboard them into the platform?

21:44 Gert Mellak's similar experience in testing e-commerce sites for clients and doing reputation management.

27:07 What can a user do to find out if the testing they are doing is going to yield helpful results?

29:13 If you want to see statistical significance or patterns, how many tests should be run ideally?

33:26 Quinn's thoughts on redesigning or redoing a website after the testing has been conducted.

34:40 Recap by Gert Mellak on the things learned from the episode.

37:55 Where to Connect with Quinn Zeda

38:28 End

Resources:

Book mentioned by Quinn Zeda:

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Quinn Zeda:

Website: https://conversioncrimes.com/

Sign up for free for Scout:

https://conversioncrimes.com/scout/

On Twitter and Instagram: @quinnzeda

LinkedIn: https://www.linkedin.com/in/quinnzeda

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 59 of the SEOLeverage Podcast, Gert Mellak shares strategies for scaling your website to significantly boost business growth. He discusses content optimization, increasing link-building efforts, and ensuring your site's infrastructure can handle increased traffic. The episode offers practical advice on preparing your business for scalability.

Scaling your site is an important process you must undertake if you want to 10x your business. The goal of this episode is to give you useful insight into how you can scale your website through content optimization and link building.

Nevertheless, before we think of scaling your website, will you be even able to handle it when your business is already getting ten times as many sales? Are you prepared with personnel, servicing, infrastructure, etc.? Listening to this episode will help you prepare as you set up your business for success in the coming year.

Podcast Highlights:

00:01 Prologue

00:58 Introduction of the topic of the podcast

01:44 Scaling in SEO through content optimization. (...Some questions and ideas that can set you up for success.)

03:54 When it comes to SEO, scaling also means links (internal and external).

05:46 How do you know if your business is ready to scale? (...What are the things to consider if you want to 10x your business?)

08:41 End

Resources:

Content AI app - Jarvis: https://www.jarvis.ai/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 58 of the SEOLeverage Podcast, Gert Mellak discusses the concept of a "prototype article" and how structuring content effectively can engage users and drive conversions. He emphasizes creating compelling headlines, including a clear call-to-action, and using a well-organized layout to enhance readability and user experience.

Very often how your article is structured is the reason why users are not encouraged to read and will therefore, leave your website and look for another one that will pick up their interest. Sometimes you may have a very good article, but your headline is not enticing enough or that the information the users are looking for are further down to the bottom of the article.

It is really important to know the right structure and balance within your article so that the searchers and users are able to stay and find your article as a good fit for their needs. The objective of this episode is to help you build articles that will engage users and lead conversions to your website.

Podcast Highlights:

00:01 Prologue

00:46 Introduction of the topic

01:13 What are some of the things commonly overlooked in articles on many websites?

01:32 How does the ERICA framework help in creating a good prototype article?

02:29 Important aspects to consider in an article's structure.

06:54 Why is it important to avoid huge content walls or text walls in an article and how can this be avoided?

07:14 What are some creative Call-To-Actions that you can include in an article?

07:40 A recap of what should be included in a good prototype article.

08:49 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Past episodes mentioned by Gert:

Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth

https://seoleverage.com/podcast/039-can-ai-replace-your-writer/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 57 of the SEOLeverage Podcast, Gert Mellak shares strategies for achieving quick SEO wins. He emphasizes focusing on low-hanging fruit, such as optimizing content that's close to ranking on the first page of Google. Gert discusses the importance of addressing gaps in SEO strategy and improving elements like content quality, internal linking, and user experience.

If your site is currently on page 2 of Google ranking, it means that you are doing something right with your page, however, it does not mean that you have to be content being on page 2. Remember that Google wants to make searchers happy and your goal is to provide the best user experience to them. There are things that you can do to analyze what you are missing or the improvements that you can do so that you can be eligible to jump to page one in Google ranking. Simple tips from Gert Mellak here that can have a big effect on your SEO.

Podcast Highlights:

00:01 Prologue

00:41 Introduction of the topic

01:03 Why is it important to include page two of Google ranking in your site's SEO strategy?

01:44 What are the things you need to consider and that you are missing so that you can jump to page one in Google search results?

02:16 How can you ensure that your SEO is able to bridge the gap between where your page is currently at to make it eligible rank on page one?

03:43 End

Resources:

SEO tools that can help you with keyword ranking:

Ahrefs - https://ahrefs.com/

Semrush - https://www.semrush.com/

Ubersuggest - https://neilpatel.com/ubersuggest/

Spyfu - https://www.spyfu.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 56 of the SEOLeverage Podcast, Gert Mellak offers insights on enhancing lead magnets to attract and convert potential customers. He discusses crafting compelling initial content that aligns with the buyer's journey and explores various creative strategies for effective lead magnets.

People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEOLeverage Podcast, you will get valuable insights from Gert Mellak in ensuring that the next logical step is the right initial content that will lead your prospects into the buyer's journey.

Podcast Highlights:

00:01 Prologue

00:44 Introduction of the episode

01:16 Some examples of pieces of content that can be used as a lead magnet.

01:43 What is the one key role that should be fulfilled by a lead magnet?

03:19 Why is it so important to produce the right initial content for the buyer's journey?

05:02 What are some creative ways to improve on your lead magnet?

06:05End

Resources:

Freelance services for your business:

https://www.fiverr.com/

https://www.upwork.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 55 of the SEOLeverage Podcast, Gert Mellak uses the analogy of champagne glasses to explain link equity in SEO. He discusses how properly managing internal links can distribute "link juice" throughout a website, enhancing the authority of lower-tier pages. The episode provides actionable tips for optimizing internal linking to boost SEO performance.

Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom. This is the same concept for the links that flow through your site, following the pathways created by internal links. Like most websites the majority of the inbound links should be pointing to your home page. That means you need to ensure that the leads, using the internal links are shared with the other pages on your site.

Podcast Highlights:

00:01 Prologue

00:44 Introduction of the episode

01:20 The analogy of the champagne glass pyramid with SEO optimization.

01:59 Why is it important to do the internal linking correctly, so that the bottom of the pyramid also gets its share of the champagne (leads)?

02:43 How can you ensure that the pages that generate leads will get the most traffic and thereby also gain the most authority?

03:55 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]