Gert Mellak Podcast

In episode 54 of the SEOLeverage Podcast, Gert Mellak discusses converting SEO leads into sales. He covers the importance of having a strong lead magnet and nurturing email sequences to engage potential customers. The episode provides strategies for moving leads through the sales funnel effectively.

Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off. That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email can be a powerful marketing strategy. This episode of the SEO Leverage Podcast highlights the importance of putting in place a good email sequence.

Podcast Highlights:

00:01 Prologue

00:39 Introduction of the episode

01:13 What do you do with the leads that you got through lead generation, for example email addresses?

01:40 How do you ensure that you have a nurturing email sequence in place? (...What are some of the email system automation that you can use?)

03:17 What are some of the email marketing strategies that are positioned incorrectly?

05:17 An example of a strategy to make sure that people get interested first, rather than immediately pushing for sale.

07:53 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 53 of the SEOLeverage Podcast, Gert Mellak shares strategies on how to triple your leads from SEO efforts. He emphasizes the importance of clear calls to action, understanding user intent, and utilizing lead magnets to engage and convert visitors. The episode provides practical tips for improving lead generation through SEO.

If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes, or to want to know more. People are going to search for things that can solve their problems or something that can accomplish their search task. We have seen this work with our clients achieving 3x leads from SEO.

Podcast Highlights:

00:01 Prologue

01:12 Introduction of the topic

01:42 How did we get a client's website back on track with our software and Erica program?

02:00 What is the 80-20 Rule for identifying the pages driving the leads?

02:39 The implementation processes or methods to increase the number of leads:

• Calls to Action are placed appropriately across the page;
• Start optimizing through specific lead magnets e.g. key URLs

05:47 Results achieved by two of our clients using our method.

06:40 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 52 of the SEOLeverage Podcast, Gert Mellak explores effective lead generation strategies using SEO. He contrasts SEO with paid ads, highlighting SEO's ability to attract targeted, high-quality leads organically. The episode covers the importance of content quality and keyword optimization in driving traffic and conversions.

People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and that is to make the purchase. This is where SEO works as a powerful tool for lead generation because the content that you have created is targeted for a specific audience, one that speaks directly to their needs.

Podcast Highlights:

00:01 Prologue

01:04 Introduction of the topic

02:15 Paid ads vs SEO when it comes to lead generation

03:30 Why doesn't the content convert?

04:14 The reasons why SEO is one of the most powerful tools in lead generation.

05:49 What can SEO Leverage do to help you leverage SEO to its fullest advantage?

06:31 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 51 of the SEOLeverage Podcast, Gert Mellak discusses "Search Task Accomplishment," a concept focused on ensuring that content meets the user's needs and query intent. The episode covers how to align content creation with what users are looking to achieve, thereby enhancing SEO effectiveness and user satisfaction.

In order to get our sites ranked in Google, we should optimize them according to the searcher task accomplishment. People really want results that satisfy the query or be fulfilled when they have learned how to do what they're trying to do. It is important to have this in mind in the content creation process to ensure that the users arriving at your site can accomplish the task they went on to Google for.

Podcast Highlights:

00:00 Prologue

00:43 Introduction of the Topic

01:27 The Concept of Search Task Accomplishment

02:04 How does the search task relate into the content creation process?

03:37 Examples of what people would want to accomplish in doing a Search Task.

06:29 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 50 of the SEOLeverage Podcast, Gert Mellak discusses the relevance of updating blog posts weekly. He argues that while frequency isn't crucial for SEO, the quality and relevance of content are key. He advises content creators to focus on refreshing or pruning content based on its relevance and performance.

Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEOLeverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really care about frequency, it cares more about what makes users happy or how relevant the article is.

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic on blog posts

02:05 Does Google care about the frequency of your blog post?

03:04 Why was the question about publication frequency raised?

03:50 Deciding on whether to update or refresh your blog posts depends on the following:

• Is it still relevant or valid to the users?
• Your kind of industry e.g. technology-related industries
• What articles are losing traction?

04:50 Why is a tracking system necessary to see if your articles need some work?

06:16 Gert Mellak's rule of thumb that applies to different industry sectors in regards to article updates.

07:20 Recap

08:01 End

Resources:

Past episodes mentioned by Gert:

Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth

https://seoleverage.com/podcast/039-can-ai-replace-your-writer/

Episode 41 - WordPress Page Builders with Justin Meadows

https://seoleverage.com/podcast/041-wordpress-page-builders-with-justin-meadows/

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 49 of the SEOLeverage Podcast, Gert Mellak delves into the fundamentals of link building. He explains its critical role in SEO, the difference between good and bad links, and various tactics like guest blogging and broken link building. The episode provides practical advice on how to build a strong link profile to enhance website rankings.

The importance of link building in every SEO campaign cannot be overstated. They always go hand-in-hand, but you need to ensure that the links are of high quality or originate from relevant, trustworthy sites. When you add link building into your SEO campaign, you should be ready to continue link building after you start doing it, so that it will eventually yield good results.

Podcast Highlights:

00:00 Prologue

00:52 Introduction of the topic of Link Building

01:23 How important is link building, and why must content and link building be done the right way?

01:58 Where can you find good sources of links?

03:00 The best link building strategy according to Gert

04:03 Some different link building tactics people use, such as:

-guest posting

-free content in exchange for a link

-broken link tactic

05:29 Why is outsourcing your link building a better option?

07:58 The right tools to use to make sure only relevant links point to your site

09:25 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 48 of the SEOLeverage Podcast, Gert Mellak discusses the ideal length for SEO articles. He explains that the optimal length depends on the user's search intent and the depth of the topic. The episode highlights the importance of balancing content length with quality to meet user expectations and improve SEO rankings.

The length of an article depends largely on what will make Google users happy. Imagine if the search or the query is just for the conversion of centimeters to inches or perhaps, asking for the actual height of Eiffel Tower, people don't need a full article on that information. Those are transactional queries. In contrast, if the search is more in-depth, like a product review or comparing you with competitors, or getting advice with regards to the pandemic, your article should be relevant and satisfying to a Google user.

Podcast Highlights:

00:00 Prologue

00:26 Introduction of the episode topic

01:05 Is article length an important consideration when looking to rank in Google Search?

01:38 What are the factors to consider when creating an article?

04:38 What is the best way to check on the optimal word count for SEO?

05:41 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 47 of the SEOLeverage Podcast, Gert Mellak compares SEO and Google Ads as marketing strategies. He discusses the advantages and drawbacks of each, focusing on their roles in visibility, costs, and long-term benefits. The episode helps businesses decide which approach suits their goals and budget.

Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads?

SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO works, it is not likely to give you enough traction to lead to more conversions. Hear what is Gert's recommendation on which to take, SEO or Google Ads.

Podcast Highlights:

00:00 Prologue

00:44 Introduction of the topic

01:16 Why do people often prefer SEO over Google Ads?

01:57 What does it mean that an offer is already validated?

02:35 How is validation different when it comes to SEO?

03:46 In what way does Google Ads on top of SEO traffic help in marketing strategies?

06:09 What is PPC in Google Ads? Why is it not advisable for someone with a low budget?

07:55 When starting out, why is it better to start with Google Ads?

08:13 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 46 of the SEOLeverage Podcast, Gert Mellak and Kan Huang discuss creating effective videos using a specific framework called "HILDA" (Hook, Introduction, Lead, Deliver, Ask). They cover the importance of each stage in capturing attention, delivering content, and prompting action from viewers. The episode also emphasizes the role of storytelling in building audience engagement.

Creating engaging video content for social media is a very good marketing tool business owners are incorporating to their marketing strategies these days. It's an effective form of marketing strategy that can lead and convert people to become ideal clients. It sets you apart from your competitors, in that you create an authority figure to yourself and business, and more importantly, you are able to build that trust relationship between your audience. When consumers see your video, you become top of the mind and your brand sticks with them. However, creating videos is not just hit record and talk. There is a framework you must follow to ensure success of the video you created.

Podcast Highlights:

00:01 Prologue

00:41 SEO Leverage Intro

00:51 Welcoming Kan Huang to the show

01:56 Kan Huang's background and how he ended up in video production.

02:59 The growth of video and its consumption through different platforms, especially on YouTube.

04:42 What kind of industries or niches have a big use for producing content through videos?

05:38 The four steps to a Buyer's journey.

1. Problem unaware
2. Problem away
3. Solution aware
4. Brand aware

07:01 Should videos be created for each stage of the Buyer's Journey?

07:53 Before videos became popular, what strategies were used by businesses to answer their client's Problem Unaware?

10:19 The similarities of Video and SEO in the perspective of 'Search', that creates authority and establishes a trusted figure.

11:36 Aside from trust building, what other purposes does a video cover?

14:49 At what stage should a business owner look into outsourcing of the video production process or at least some parts of it, and what are the benefits of outsourcing?

17:11 The script formula or framework when creating a video content called HILDA - Hook, Introduction, Lead, Deliver, Ask.

23:03 How important is storytelling and when should we tie it to a video? (... The formula to use in storytelling - character, desire, conflict outcome.)

26:49 Three things people do not pay attention to, when creating content through

videos?

29:23 Recap

31:48 Two parting advice from Kan Huang with regards to the right equipment and in the consistency of producing videos.

33:52 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Kan Huang:

Website: https://socialwave.com.au/

Email: [email protected]

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 45 of the SEOLeverage Podcast, Gert Mellak discusses whether businesses should focus on acquiring more backlinks. He explains the importance of both the quality and relevance of backlinks for SEO success. The episode covers how effective link-building can enhance a website's authority and rankings.

Even if your content does not have ranking pages linked to it, you may still find your content come up in the first 10 or 20 pages in Google, BUT having backlinks is equally as important if not more so. In fact, you have a better vantage point in having relevant backlinks that will point to your site. The more relevant a link is, the more weight it's going to carry because of the authority it carries with it.

Podcast Highlights:

00:00 Prologue

00:57 Introduction of the topic

01:23 What are backlinks and why is it important?

01:44 Quantity of backlinks vs backlinks with relevance

02:54 How do you know when to add backlinks to your content in order to rank in Google Search?

04:06 Building links is something that you can do yourself, but it's best to have this done by an expert with the right tools and resources.

06:32 The importance of creating links on a consistent basis.

08:09 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]