Gert Mellak Podcast

In episode 34 of the SEOLeverage Podcast, Gert Mellak explores the distinctions between SEO goals, strategies, and tactics. He explains how setting clear goals helps in crafting a strategic SEO plan, while tactics are the specific actions taken to achieve those goals. The episode emphasizes the importance of a well-thought-out SEO approach to improve website traffic, brand awareness, and ROI.

While SEO is only a part of the overall marketing campaign, its importance cannot be understated, as it helps propel the campaign toward its goal. We must understand, as well, the difference between strategy and tactics, since most of the time, these two concepts are confused. Which is the blueprint and which is the implementing tool? We'll dive into this topic in this episode of the SEOLeverage Podcast to help you clarify your SEO goals.

Podcast Highlights:

00:00 Prologue

00:25 Introduction of the topic

01:07 How is SEO success measured in terms of lead generation? 

03:23 Strategy vs Tactics in an SEO campaign. 

04:47 Why is it crucial that the SEO company you hire knows what your goals are?

05:54 End 

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 33 of the SEOLeverage Podcast, Gert Mellak addresses the time investment required for effective SEO. He emphasizes that SEO is a long-term strategy, often requiring consistent work over months or even years to see substantial results. The episode explores the various components of an SEO campaign, such as keyword research, content creation, and technical optimization, and stresses the importance of patience and ongoing effort.

The long hours it takes to implement an SEO campaign will determine the success of your business. SEO involves many roles working in sync, so if you attempt to do it alone, you are wasting time that you could be using to focus on your expertise and further develop your business. 

In this episode of SEOLeverage, you will learn about the importance of time to build a successful SEO campaign and why you are better off delegating the key roles to an overseer or hiring an SEO company. 

Podcast Highlights:

00:00 Prologue

00:36 Introduction of the topic

01:45 The important roles an SEO team should have in order to run a successful SEO campaign:

• The role of a tech person or a tech service
• Content writing and research
• The Virtual Assistant and/or the Webmaster

03:27 Why is it necessary to have someone to manage the SEO team to optimize the process and results?

04:48 Gert Mellak's recommendation for the overseer role and why it is important to delegate that role instead of doing it yourself?

05:58 End

Resources:

Previous episode with guest James Schramko:

https://seoleverage.com/podcast/004-11-years-of-content-marketing-with-james-schramko/

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 32 of the SEOLeverage Podcast, Gert Mellak discusses calculating the return on investment (ROI) of SEO. He explains the challenges in measuring SEO ROI due to various factors like long-term impact, conversion tracking, and keyword performance. The episode offers insights into different methods for assessing SEO's financial benefits, including tracking organic traffic and conversion rates.

Calculating for the Return of Investment in SEO is much more complicated than computing for your annual financial statements. You have to consider several attributes like conversions and the timing element. It is measured over a long-term period; it is a long-term strategy unlike in regular financial statements where it is computed on an annual basis. 

The numbers are in ranges, on average, and as such, it is really important to know what part of SEO plays an important role in measuring your conversions and ROI. Knowing your numbers is the key!

Podcast Highlights:

00:00 Prologue

00:39 Introduction of the topic

01:07 How do we calculate the Return of Investment in SEO and make sure you have the right numbers?

01:30 What is an important source of information in order to measure your conversion and revenue?

03:25 Why is it difficult to measure ROI in SEO? (...What are the attributes you need to consider?) 

06:09  End 

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 31 of the SEOLeverage Podcast, Gert Mellak explains why some articles fail to rank on Google. He identifies common issues such as duplicate content, targeting the wrong keywords, slow site speed, and lack of mobile-friendliness. The episode offers practical solutions for each problem to improve ranking and visibility.

Publishing an article should be an activity that should have a focused consideration of many things in order for it to rank. Content that rank is very important for a website in order to secure the traffic that will convert readers to either buying your products and services, become a loyal customer and cause them to keep coming back to your website for more information. Creating content should be very much thought of strategy and in this episode, you will learn some of the things that you can do in order for your article to rank.

Podcast Highlights:

00:00 Prologue

00:39  Introduction of the topic

01:00  Things one should do to assure that your article will align to Google's framework of E.A.T. and other algorithms in order for it to rank. (...What are the things you need to consider?)

06:22  Why is using Google's Search Console important?    

08:17  End

Resources:

Free download of the book ERICA framework:

https://seoleverage.com/books/erica

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 30 of the SEOLeverage Podcast, Gert Mellak delves into effective SEO content writing. He discusses the importance of creating content that caters to both users and search engines, focusing on keyword optimization, engaging headlines, and maintaining content relevance. The episode offers practical advice on enhancing content quality to improve search rankings.

Content writing is not really for your own consumption, you don't write because you think it is interesting. You create content for your website because you want to bring in more traffic to your site and for it to RANK. Traffic is very important because it can mean more people to inquire about your products and services and then eventually end up as a buying customer. 

In this episode, I will give you some advice on what those important considerations are, so listen until the end.

Podcast Highlights:

00:00 Prologue

00:35 Introduction of the Topic

01:16 What are the steps or things to consider in writing your content based on how Google will put you in the ranking? 

06:28 What is Evergreen content and why is it important to consider this as non-existent?

07:01  End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 29 of the SEOLeverage Podcast, Gert Mellak discusses how to leverage competitors' weak points through competitive research. He explains the importance of identifying competitors' shortcomings and using that information to develop stronger strategies and processes for your own business. The episode offers practical steps for analyzing competitor data and applying the findings to gain a competitive edge.

Looking into our competitors' website does not mean we are going to copy what's working for them, but more of analyzing what they have been doing. It's called competitive research and included in it is to look for their weak points, as well. From the information you have gathered you can come up with a game plan, and leverage on it for better processes and strategies. 

Podcast Highlights:

00:00 Prologue

01:02 Introduction of the Topic

01:48 What is the VIP 20 and why is it important to do competitive research based on this?

02:18 What is the process of competitive research? (...What are some of the steps to follow?)

04:33 Why is it important to actively search for weak points on a competitor's website? (...And what are those weak points?)

07:34 An action step that Gert advises you to do in Google.

08:48 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 28 of the SEOLeverage Podcast, Gert Mellak discusses how to define SEO success. He emphasizes the importance of setting clear, measurable goals, such as increasing organic traffic or improving conversion rates. The episode outlines strategies to track and achieve these goals, and how to align them with overall business objectives.

Success in life can be measured in so many ways. Depending on what your goal is, success is being able to achieve that goal. It's the same thing with SEO success. It can also be defined in so many ways, but in order to know if the SEO campaign is successful or not, it depends largely on your goal. It is important for your SEO agency and for your entire team to let them know what the ultimate goal is so that they can make a tailored fit campaign for you. 

Podcast Highlights:

00:00 Prologue

00:46 Introduction of the Topic 

01:28 Why is goal setting important for SEO?

01:50 Examples of client’s success in SEO, e.g. number of leads, sales conversion. 

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

In episode 27 of the SEOLeverage Podcast, Gert Mellak and Justin Meadows discuss optimizing websites for mobile devices. They emphasize the importance of a mobile-first design approach, ensuring fast load times, and intuitive navigation. The episode covers practical tips for enhancing user experience on mobile, including the use of responsive design and avoiding intrusive elements.

Justin Meadows is back on this episode, this time sharing with us his recommendations to give optimum user experience when prospects are on their mobile phones. More and more people are on mobile phones because of easy access and faster speed. Most are multi-tasking in between errands and do not have time to spend on content, as when they are in front of the desktop. With this trend, it is important for website designers to consider first doing the mobile version rather than trying to squish the nice desktop design they made to the tiny little screen of mobile phones.

Podcast Highlights:

00:00  Prologue

00:56  SEO Leverage Intro 

01:06  Introduction of the topic and welcoming of the guest

02:46  What is the difference between mobile first and desktop first? (What should we consider first in terms of designing the website?) 

05:37  High bounce rate does not necessarily mean it is bad.

08:19  Don't leave out the tablets as one of your traffic sources, we need to consider the website design for tablet users, as well. 

10:55  The best way to handle the hamburger menu sort of navigation on mobile phones, as per Gert's personal opinion. 

14:53  What does it look like for a good header on a mobile phone? 

16:54  What do we need to look out for that may be interfering with our sticky Call to Action at the footer?

21:19  What do we need to consider in regards to the timing of the call to action and the pop ups? (...And how fast is it to close it?)

23:04  In terms of formatting long articles and other common elements on the website, what do we need to do so that it is consumed by the mobile user and not close it and look for another site? 

26:27  What Gert recommends for long articles? 

29:53  Other recommendations from Justin Meadows, for example on the side bars and the search functions. 

32:48   For Gert, it is also important to have a phone number on the header for conversion.

34:02   How to transition from a mobile design version to a desktop version?

36:34   Recap

41:07   Where to connect with Justin Meadows

41:33  End

Resources:

Previous episode where Justin Meadows was a guest:

https://seoleverage.com/podcast/022-seo-requires-a-solid-technical-foundation-with-justin-meadows/

Connect with Justin Meadows:

Website: https://tunedwp.com/

Email: [email protected]

In episode 26 of the SEOLeverage Podcast, Gert Mellak and Tom Poland discuss how to generate leads using the right messaging. They emphasize targeting different audience categories—wanderers, seekers, and explorers—with compelling content and highlight webinars as an effective lead generation tool. Tom shares insights on crafting messages that engage and convert.

In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of the SEOLeverage podcast, will share his favorite medium to lead people to his offer, and that is through webinars. Tom is the multiple best-selling author of the Leadsology® series and has a proven system to generate high-quality leads for your business.

Podcast Highlights:

01:00 Podcast Intro

01:10  Introduction of the Guest 

02:28 Tom Poland's background and how he started doing webinars?

06:11  What are the three characteristics of your messaging that will catch the attention of your audience?

10:22  In some businesses, messaging does not need numbers.

12:17 How to focus your messaging to the three category types of audiences? 

16:22  Understanding how lead magnets work and how people will take the offer and give their commitment to it.

25:54 Why does Tom choose a webinar as his lead magnet?

29:19  What does it take for a person to opt in for a lead gen?

32:00  Recap

35:59  Where to learn about the leadsology program of Tom Poland?

36:35  End

Connect with Tom Poland:

Website:  https://www.leadsology.guru/

Attend his live webinars - leadgendemo.live which will bring you to

https://www.leadsology.guru/mwwlive-may2021/?ref=157

Resources:

Tom Poland’s books:

Leadsology: The Science of Being in Demand by Tom Poland

https://www.amazon.com/LEADSOLOGY%C2%AE-SCIENCE-DEMAND-Tom-Poland-ebook/dp/B01IUZXCUG

Marketing with Webinars

https://www.amazon.com/Marketing-Webinars-Tom-Poland-ebook/dp/B08B3S6JNR

In episode 25 of the SEOLeverage Podcast, Gert Mellak talks with Dixon Jones about how much Google understands content. They explore Google's algorithm evolution, from simple keyword matching to understanding topics and entities. Dixon also discusses co-occurrences, structured data, and how tools like InLinks aid in content optimization.

How sure are you that Google understands text? Well, we know that Google understands text to some degree but not everything. Google has been changing its algorithm in the last few years and for sure will constantly change based on new developments. Think about it, one of the most important things Google has to do is match what the user types into the search bar to a search result. We are in for an insightful conversation with our guest Dixon Jones, in today’s episode of SEOLeverage podcast. Dixon is an international SEO Speaker, an Internet Marketing advisor, and a PageRank specialist.

Podcast Highlights:

00:00 Podcast Intro

00:33  Welcoming of the guest Dixon Jones

01:28  Dixon Jones’ background and the companies he helped build.

03:38  His transition from link based analysis to page analysis.

05:53  How much does Google really understand about text on keyword search? (...How has Google algorithms changed?) 

10:06  The evolution from text to topics or ideas to entities and the relationship of the contexts.

15:37  What are co-occurrences in electronically stored networks of texts or words?

17:59  What InLinks does in the content optimization space?

19:31  What's the role of API in processing algorithms and the two things it does?

23:21 The difference between Wikipedia and Google in terms of their database and entities.

27:24  How does structured data markup help machines cut through the long process of trying to interpret and understand content?

31:09  Gert's quick recap 

32:34  What are the three things content creators should have or do to make sure that Google optimize their content and index it properly? 

44:12  Where to connect?

44:22  End

Connect with Dixon Jones:

Website: https://dixonjones.com/

Website: https://inlinks.net/  - there's a free version that you can try

Resources:

How PageRank works in practice YouTube video presentation - https://youtu.be/3sOF6twdoHg